TY  - THES
N1  - Alex Fahrur Riza, S.E., M.Sc
ID  - digilib76404
UR  - https://digilib.uin-suka.ac.id/id/eprint/76404/
A1  - Desi Kurniawati, NIM.: 22108020102
Y1  - 2026/03/04/
N2  - This study aims to analyze the influence of DART dimensions on Value Co-Creation and its impact on Trust and Reputation among Gen Z mobile banking customers. This quantitative research involved 209 respondents, with data analyzed using SEM-PLS. The results show that Dialogue, Access, and Risk Assessment have a significant positive effect on Value Co-Creation. However, Transparency has no significant influence as it is perceived as a minimum operational standard by Gen Z. Furthermore, Value Co-Creation provenly strengthens Trust and Reputation. Implicatively, Islamic banking needs to transform one-way communication into functional collaborative interaction to bolster loyalty and institutional image today.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - DART Model; value co-creation; trust; digital Islamic banking; Gen Z
M1  - skripsi
TI  - PERAN CONSUMER VALUE CO ? CREATION TERHADAP KEPERCAYAAN DAN REPUTASI DIGITAL BANKING SYARIAH PADA GEN Z DI INDONESIA: MODEL DART (DIALOGUE, ACCESS, RISK ASSESMENT, TRANSPARAN)
AV  - restricted
EP  - 174
ER  -