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primary topic: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta)

DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta)
type: Thesis
type: Article
abstract: The rapid development of digital technology has transformed philanthropic practices, particularly through donation-based crowdfunding platforms that are increasingly adopted by younger generations. This study aims to analyze the factors influencing Behavioral Intention and online donation behavior among Generation Z in the Special Region of Yogyakarta, Indonesia. A quantitative approach was employed using a survey of 247 Generation Z respondents, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The research model integrates UTAUT2 constructs (Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, and Habit) along with additional variables, namely Trust, Perceived Risk, and Empathy–Altruism. The results indicate that Effort Expectancy, Social Influence, Habit, and Trust have a positive and significant effect on online donation intention, while Performance Expectancy, Facilitating Condition, and Perceived Risk show a negative effect. Furthermore, Behavioral Intention has a positive and significant influence on actual online donation behavior and serves as a mediating variable between the antecedent factors and donation behavior. The findings also reveal that Empathy–Altruism acts as a moderating variable, strengthening the relationship between intention and actual donation behavior. This study contributes to the literature on technology adoption in digital philanthropy and provides practical insights for crowdfunding platforms and charitable organizations in enhancing Generation Z’s participation in online donations.
date: 2026-02-26
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
has version: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
has published: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
has document: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Other)
subject: 332 Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan
subject: 658.8342 Consumer Behavior/Perilaku Konsumen

DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
type: Document
has file: 20108030029_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 20108030029_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 2010803029 Pujiyanti
type: Person
given name: NIM.: 2010803029
family name: Pujiyanti

DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Other)
type: Document
is version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
is volatile version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
islightbox thumbnail version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)

DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Other)
type: Document
is version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
is volatile version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
ispreview thumbnail version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)

DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Other)
type: Document
is version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
is volatile version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
ismedium thumbnail version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)

DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Other)
type: Document
is version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
is volatile version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
issmall thumbnail version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)

DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Other)
type: Document
is version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
is volatile version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
islightbox thumbnail version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
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DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Other)
type: Document
is version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
is volatile version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
ispreview thumbnail version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
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DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Other)
type: Document
is version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
is volatile version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
ismedium thumbnail version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
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DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Other)
type: Document
is version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
is volatile version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
issmall thumbnail version of: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta) (Text)
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primary topic: DETERMINAN PERILAKU GENERASI Z BERDONASI ONLINE MELALUI PLATFORM DONATION-BASED CROWDFUNDING (Studi Kasus pada Generasi Z di DI Yogyakarta)

332 Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan
type: Concept

658.8342 Consumer Behavior/Perilaku Konsumen
type: Concept