Institutional Repository UIN Sunan Kalijaga YogyakartaKOMUNIKASI DA’IYAH DALAM MEMBANGUN REKOGNISI KULTUM TARAWIH DI MASJID KAMPUS DAERAH ISTIMEWA YOGYAKARTA PERIODE 2023-2026NIM.: 24202011013Erliana HarmenengsiauthorDa'iyah communication in building recognition of tarawih kultum faces various challenges, including in mosques on campuses in the Special Region of Yogyakarta. This is driven by the fact that the practice of tarawih kultum is still dominated by male participation and still considers women unsuitable to appear as religious communicators. This study aims to determine the trust of mosque administrators and congregations in female preachers, analyze female preachers' communication in building recognition, and identify the obstacles faced by female preachers in building recognition in five campus mosques in the Special Region of Yogyakarta. The research uses a qualitative method with a phenomenological approach. Field research data collection techniques include observation, interviews, and documentation. Data validity is ensured using the triangulation method, namely source, space, and time triangulation. Meanwhile, data analysis begins with data collection, data reduction, data presentation, and concludes with drawing conclusions. The research used Mayer, Davis, and Schoorman's theory of trust, deVito's theory of interpersonal communication, Honneth's theory of recognition, and Qibtiyah's understanding of Muslim gender. The results of the study show that the trust of takmir and jama'ah is formed through the interrelationship between ability, benevolence, and integrity. Takmir tend to recognize da'iyah based on their knowledge and academic capabilities, while jama'ah recognize da'iyah based on their ability to convey the message of da'wah. Communication between da'iyahs and congregants tends to foster recognition in terms of love or emotional relationships and solidarity, but has not yet gained recognition in terms of legal or policy relationships in some campus mosques. The main obstacle for da'iyahs in building recognition stems from differences in opinion regarding the appearance of women in tarawih sermons at the main pulpit and in front of men. This perspective led the mosque administrators to decide not to involve female da'iyah in legal or policy recognition that would cover them.297.6 Dakwah dan Penyiaran Islam2026-03-04UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS DAKWAH DAN KOMUNIKASIThesis

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