%0 Thesis
%9 Skripsi
%A Nanda Dwi Febriyanti, NIM.: 22107030008
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2026
%F digilib:76501
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Komunikasi, Komunikasi Kesehatan, Strategi Komunikasi, Stunting
%P 155
%T STRATEGI KOMUNIKASI PENURUNAN STUNTING MELALUI PROGRAM GERAKAN ORANG TUA ASUH CEGAH STUNTING (GENTING) (STUDI PADA KEMENTERIAN KEPENDUDUKAN DAN PEMBANGUNAN KELUARGA/BKKBN DIY)
%U https://digilib.uin-suka.ac.id/id/eprint/76501/
%X Stunting remains a significant public health issue in Indonesia, including in the  Special Region of Yogyakarta (DIY), where relatively high levels of education do  not always correspond to adequate family awareness and understanding of  nutrition, parenting, and sanitation, particularly during the first 1,000 days of life.  In this context, BKKBN DIY plays a strategic role in addressing stunting through  communication-based interventions. This study aims to analyze the communication  strategy implemented through the Foster Parent Movement to Prevent Stunting  (GENTING) program in improving the understanding and awareness of families at  risk of stunting. This study employed a descriptive qualitative method with data  collected through interviews, observation, and documentation. The research  subjects included the Permas team, family assistance team (TPK) coordinators, and  program beneficiaries. The findings show that the communication strategy refers to  the model proposed by Philip Lesly, which includes stages of analysis, policy  formulation, program implementation, and evaluation. The strategy involves  identifying at-risk families, recruiting foster parents, conducting counseling and  assistance, and evaluating responses and behavioral changes. In conclusion, the  communication strategy in the GENTING program has improved the understanding  and awareness of families at risk of stunting in DIY. However, behavioral change  requires continuous efforts, supported by the involvement of foster parents as a form  of social support.
%Z Dr. Diah Ajeng Purwani, S.Sos., M.Si.