Institutional Repository UIN Sunan Kalijaga YogyakartaSTRATEGI KOMUNIKASI PENURUNAN STUNTING MELALUI PROGRAM GERAKAN ORANG TUA ASUH CEGAH STUNTING (GENTING) (STUDI PADA KEMENTERIAN KEPENDUDUKAN DAN PEMBANGUNAN KELUARGA/BKKBN DIY)NIM.: 22107030008Nanda Dwi FebriyantiauthorStunting remains a significant public health issue in Indonesia, including in the Special Region of Yogyakarta (DIY), where relatively high levels of education do not always correspond to adequate family awareness and understanding of nutrition, parenting, and sanitation, particularly during the first 1,000 days of life. In this context, BKKBN DIY plays a strategic role in addressing stunting through communication-based interventions. This study aims to analyze the communication strategy implemented through the Foster Parent Movement to Prevent Stunting (GENTING) program in improving the understanding and awareness of families at risk of stunting. This study employed a descriptive qualitative method with data collected through interviews, observation, and documentation. The research subjects included the Permas team, family assistance team (TPK) coordinators, and program beneficiaries. The findings show that the communication strategy refers to the model proposed by Philip Lesly, which includes stages of analysis, policy formulation, program implementation, and evaluation. The strategy involves identifying at-risk families, recruiting foster parents, conducting counseling and assistance, and evaluating responses and behavioral changes. In conclusion, the communication strategy in the GENTING program has improved the understanding and awareness of families at risk of stunting in DIY. However, behavioral change requires continuous efforts, supported by the involvement of foster parents as a form of social support.302.23 Komunikasi Massa2026-04-14UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS ILMU SOSIAL DAN HUMANIORAThesis

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