Institutional Repository UIN Sunan Kalijaga YogyakartaANALISIS ELEMEN VISUAL POSTER KAJIAN DALAM AKUN INSTAGRAM @akhwatcreativeproject PERSPEKTIF SEMIOTIKA ROLAND BARTHESNIM.: 21102010046Hairul AminauthorThis study aims to analyze the visual elements in study posters on the Instagram account @akhwatcreativeproject using Roland Barthes' semiotic approach and Stuart Hall's theory of representation. In the era of digital da'wah, social media plays an important role in conveying religious messages visually, especially to the younger generation. This study employs a descriptive qualitative method with Roland Barthes' semiotic analysis techniques (denotation, connotation, myth) applied to five study posters, using documentation as the data collection technique. The results indicate that at the denotative level, the posters clearly convey factual information about the theme, presenter, and time of the study. At the connotative level, visual elements such as butterflies, flowers, light, and keys symbolize self-transformation, spirituality, and purity, while the combination of dark and soft colors emphasizes the identity of Muslim women. At the mythical level, the posters construct ideological frameworks about religiosity, marriage, knowledge, and the journey of life from an Islamic perspective. Through Stuart Hall's representational framework, four main forms of representation were identified. Religious symbolism (replacing human figures with symbolic objects), Islamic femininity (use of colors and design styles characteristic of Muslim women), aesthetic digital da'wah (packaging messages according to visual communication design principles), and education and morality (emphasis on Islamic ethical values). In conclusion, the @akhwatcreativeproject study posters not only function as a medium of information but also as a space for representing Islamic values, identity, and visual culture in the digital age. This research contributes to the development of Islamic visual communication studies and can serve as a practical reference for digital da'wah creators.302.231 Media Digital2025-08-25UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS DAKWAH DAN KOMUNIKASIThesis

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