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primary topic: STRATEGI KOMUNIKASI PEMASARAN MADRASAH MU’ALLIMAAT MUHAMMADIYAH YOGYAKARTA DALAM MEMPROMOSIKAN PROGRAM KELAS INTERNASIOAL

STRATEGI KOMUNIKASI PEMASARAN MADRASAH MU’ALLIMAAT MUHAMMADIYAH YOGYAKARTA DALAM MEMPROMOSIKAN PROGRAM KELAS INTERNASIOAL
type: Thesis
type: Article
abstract: This study is motivated by the increasing competition among educational institutions in offering specialized programs, which requires effective marketing communication strategies to attract prospective students. This study aims to analyze the marketing communication strategy used to promote the International Class Program at Madrasah Mu’allimaat Muhammadiyah Yogyakarta. This research employs a qualitative descriptive approach, with data collected through interviews and documentation. The data were analyzed using the Segmentation, Targeting, and Positioning (STP) model and the promotion mix concept. The findings indicate that the program targets students with strong academic motivation and parental support, particularly from middle-to-upper socioeconomic backgrounds. Madrasah Mu’allimaat Muhammadiyah Yogyakarta implements various promotional strategies through digital media, direct communication, school visits, and personal selling. These strategies help position the program as an Islamic-based international education that offers global academic opportunities and strengthens its competitiveness among educational institutions.
date: 2026-02-26
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: STRATEGI KOMUNIKASI PEMASARAN MADRASAH MU’ALLIMAAT MUHAMMADIYAH YOGYAKARTA DALAM MEMPROMOSIKAN PROGRAM KELAS INTERNASIOAL (Text)
has version: STRATEGI KOMUNIKASI PEMASARAN MADRASAH MU’ALLIMAAT MUHAMMADIYAH YOGYAKARTA DALAM MEMPROMOSIKAN PROGRAM KELAS INTERNASIOAL (Text)
has published: STRATEGI KOMUNIKASI PEMASARAN MADRASAH MU’ALLIMAAT MUHAMMADIYAH YOGYAKARTA DALAM MEMPROMOSIKAN PROGRAM KELAS INTERNASIOAL (Text)
subject: 658.802 Komunikasi - Pemasaran

STRATEGI KOMUNIKASI PEMASARAN MADRASAH MU’ALLIMAAT MUHAMMADIYAH YOGYAKARTA DALAM MEMPROMOSIKAN PROGRAM KELAS INTERNASIOAL (Text)
type: Document
has file: 22107030028_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 22107030028_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

STRATEGI KOMUNIKASI PEMASARAN MADRASAH MU’ALLIMAAT MUHAMMADIYAH YOGYAKARTA DALAM MEMPROMOSIKAN PROGRAM KELAS INTERNASIOAL (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 22107030028 Safira Karimah Aulia
type: Person
given name: NIM.: 22107030028
family name: Safira Karimah Aulia

HTML Summary of #76526 STRATEGI KOMUNIKASI PEMASARAN MADRASAH MU’ALLIMAAT MUHAMMADIYAH YOGYAKARTA DALAM MEMPROMOSIKAN PROGRAM KELAS INTERNASIOAL
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primary topic: STRATEGI KOMUNIKASI PEMASARAN MADRASAH MU’ALLIMAAT MUHAMMADIYAH YOGYAKARTA DALAM MEMPROMOSIKAN PROGRAM KELAS INTERNASIOAL

658.802 Komunikasi - Pemasaran
type: Concept