eprintid: 76526
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/65/26
datestamp: 2026-05-22 05:30:46
lastmod: 2026-05-22 05:30:46
status_changed: 2026-05-22 05:30:46
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Safira Karimah Aulia, NIM.: 22107030028
title: STRATEGI KOMUNIKASI PEMASARAN MADRASAH MU’ALLIMAAT MUHAMMADIYAH YOGYAKARTA DALAM MEMPROMOSIKAN PROGRAM KELAS INTERNASIOAL
ispublished: pub
subjects: 658.802
divisions: jur_ikom
full_text_status: restricted
keywords: Komunikasi Pemasaran, Model STP, Promosi
note: Dr. Setyo Bono, M.Si.
abstract: This study is motivated by the increasing competition among educational institutions in offering specialized programs, which requires effective marketing communication strategies to attract prospective students. This study aims to analyze the marketing communication strategy used to promote the International Class Program at Madrasah Mu’allimaat Muhammadiyah Yogyakarta. This research employs a qualitative descriptive approach, with data collected through interviews and documentation. The data were analyzed using the Segmentation, Targeting, and Positioning (STP) model and the promotion mix concept. The findings indicate that the program targets students with strong academic motivation and parental support, particularly from middle-to-upper socioeconomic backgrounds. Madrasah Mu’allimaat Muhammadiyah Yogyakarta implements various promotional strategies through digital media, direct communication, school visits, and personal selling. These strategies help position the program as an Islamic-based international education that offers global academic opportunities and strengthens its competitiveness among educational institutions.
date: 2026-02-26
date_type: published
pages: 135
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Safira Karimah Aulia, NIM.: 22107030028  (2026) STRATEGI KOMUNIKASI PEMASARAN MADRASAH MU’ALLIMAAT MUHAMMADIYAH YOGYAKARTA DALAM MEMPROMOSIKAN PROGRAM KELAS INTERNASIOAL.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/76526/1/22107030028_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/76526/2/22107030028_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf