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primary topic: ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN MENGGUNAKAN METODE SERVICE QUALITY (SERVQUAL) DAN IMPORTANCE PERFORMANCE ANALYSIS (IPA) (STUDI KASUS: BAKSO BAKAR MAHKOTA PARANGTRITIS)

ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN MENGGUNAKAN METODE SERVICE QUALITY (SERVQUAL) DAN IMPORTANCE PERFORMANCE ANALYSIS (IPA) (STUDI KASUS: BAKSO BAKAR MAHKOTA PARANGTRITIS)
type: Thesis
type: Article
abstract: Bakso Bakar Mahkota Parangtritis is a culinary business. Based on internal observations, employee conditions are generally good, characterized by a low employee turnover rate, which means employees are highly loyal to Bakso Bakar Mahkota Parangtritis. The problem stems from customer satisfaction that has not been optimally met. This study aims to identify the number of attributes related to performance levels, identify the most important service attributes and those that require improvement to meet customer expectations, and provide suggestions for improvements to improve service quality. This study uses the service quality (Servqual) method to measure the gap between customer expectations and reality, and the importance performance analysis (IPA) to map attributes into four quadrants based on importance and performance. The number of respondents in this study was 125. The results of the study, namely there are 22 attributes in the 5 dimensions of servqual that have a negative gap, indicate that the service provided has not met customer expectations. In the IPA method included in quadrant I there are 2 attributes, namely consumers feel confident that the raw materials and the process of making meatballs are in accordance with Islamic law (Halal) (A2) and complete meatball variants as stated in the menu list (T1) with the root of the problem of not displaying halal certificates, there are stray dogs in the corner gazebo that can contaminate cutlery that has been used by consumers, only relying on one supplier of raw materials, not updating the menu on social media such as WhatsApps and Instagram for each variant that is ready on that day, and not providing a marker if the menu has run out on the menu board. With the proposed improvements, namely immediately submitting the halal certificate process, if the halal certificate has been issued immediately post it in a strategic place such as the cashier, educating customers not to use the corner gazebo area, providing a s…
date: 2026-05-13
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN MENGGUNAKAN METODE SERVICE QUALITY (SERVQUAL) DAN IMPORTANCE PERFORMANCE ANALYSIS (IPA) (STUDI KASUS: BAKSO BAKAR MAHKOTA PARANGTRITIS) (Text)
has version: ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN MENGGUNAKAN METODE SERVICE QUALITY (SERVQUAL) DAN IMPORTANCE PERFORMANCE ANALYSIS (IPA) (STUDI KASUS: BAKSO BAKAR MAHKOTA PARANGTRITIS) (Text)
has published: ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN MENGGUNAKAN METODE SERVICE QUALITY (SERVQUAL) DAN IMPORTANCE PERFORMANCE ANALYSIS (IPA) (STUDI KASUS: BAKSO BAKAR MAHKOTA PARANGTRITIS) (Text)
subject: 670 Teknik Industri

ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN MENGGUNAKAN METODE SERVICE QUALITY (SERVQUAL) DAN IMPORTANCE PERFORMANCE ANALYSIS (IPA) (STUDI KASUS: BAKSO BAKAR MAHKOTA PARANGTRITIS) (Text)
type: Document
has file: 22106060006_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 22106060006_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN MENGGUNAKAN METODE SERVICE QUALITY (SERVQUAL) DAN IMPORTANCE PERFORMANCE ANALYSIS (IPA) (STUDI KASUS: BAKSO BAKAR MAHKOTA PARANGTRITIS) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS SAINS DAN TEKNOLOGI, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 22106060006 Valentina Aprilia Vanesia
type: Person
given name: NIM.: 22106060006
family name: Valentina Aprilia Vanesia

https://digilib.uin-suka.ac.id/id/eprint/76531/
title: HTML Summary of #76531 ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN MENGGUNAKAN METODE SERVICE QUALITY (SERVQUAL) DAN IMPORTANCE PERFORMANCE ANALYSIS (IPA) (STUDI KASUS: BAKSO BAKAR MAHKOTA PARANGTRITIS)
format: text/html
primary topic: ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN MENGGUNAKAN METODE SERVICE QUALITY (SERVQUAL) DAN IMPORTANCE PERFORMANCE ANALYSIS (IPA) (STUDI KASUS: BAKSO BAKAR MAHKOTA PARANGTRITIS)

670 Teknik Industri
type: Concept