KONSTRUKSI PERAN AYAH TERHADAP ANAK PEREMPUAN DALAM VIDEO TIKTOK @AHMADRISYAD PART 28NIM.: 22102010030Ria SafitriauthorIndonesia has prompted critical inquiry into how paternal roles are constructed in social media, particularly TikTok. This study aims to analyze the construction of a father's role toward daughters in TikTok videos by @Ahmadrisyad Part 28, employing a qualitative approach through Teun A. Van Dijk's Critical Discourse Analysis (CDA) model encompassing three levels of analysis: text structure, social cognition, and social context, supported by Lamb's concept of fatherhood and Berger and Luckmann's theory of social construction. Data were collected through documentation and non-participant observation of the videos and comment sections, with source triangulation as the validation technique. The findings reveal that the video positions the father as a protector, moral reference, and primary standard by which daughters evaluate male figures, while simultaneously functioning as a space for emotional identification among fatherless audiences, albeit at the expense of marginalizing the roles of mothers and the broader social environment. This study concludes that social media does not merely serve as a space for entertainment, but actively shapes public perception of gender roles within the family.302.231 Media Komunikasi, Media Massa, Media Sosial2026-05-18UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS DAKWAH DAN KOMUNIKASIThesis