Institutional Repository UIN Sunan Kalijaga YogyakartaMANAJEMEN STRATEGI DALAM MENINGKATKAN KOMPETENSI DAKWAH DI PONDOK PESANTREN MAHASISWA DAARU HIRA MAGUWOHARJO SLEMANNIM.: 22102040019Tutur Tejo KusumoauthorThis research addresses the crisis of young da'wah cadres who possess religious knowledge but lack the confidence to practice it within society. It aims to determine how strategic management at the Daaru Hira Islamic Boarding School in Maguwoharjo enhances its students' (santri) da'wah competence. Using qualitative field methods—interviews, observation, and documentation—the study reveals that the institution successfully implements strategic management. It establishes clear character-building goals based on inner readiness rather than rigid exam scores. To alleviate mental stress, traditional speech training is replaced with group discussions (life coaching) alongside basic kitab kuning (classic Islamic books) studies. These strategies are applied through practical assignments, such as teaching Al-Qur'an and preaching, tailored to each student's confidence level. The Kyai and musyrif evaluate students through direct observation. Ultimately, improved da'wah competence is evidenced by the students' strong moral character, holistic well-being, and tangible social contributions to the community.297.6 Dakwah dan Penyiaran Islam2026-05-22UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS DAKWAH DAN KOMUNIKASIThesis

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