TY - THES N1 - Muhammad Toriq Nurmadiansyah, S.Ag.,M.Si. ID - digilib76598 UR - https://digilib.uin-suka.ac.id/id/eprint/76598/ A1 - Tutur Tejo Kusumo, NIM.: 22102040019 Y1 - 2026/05/22/ N2 - This research addresses the crisis of young da'wah cadres who possess religious knowledge but lack the confidence to practice it within society. It aims to determine how strategic management at the Daaru Hira Islamic Boarding School in Maguwoharjo enhances its students' (santri) da'wah competence. Using qualitative field methods?interviews, observation, and documentation?the study reveals that the institution successfully implements strategic management. It establishes clear character-building goals based on inner readiness rather than rigid exam scores. To alleviate mental stress, traditional speech training is replaced with group discussions (life coaching) alongside basic kitab kuning (classic Islamic books) studies. These strategies are applied through practical assignments, such as teaching Al-Qur'an and preaching, tailored to each student's confidence level. The Kyai and musyrif evaluate students through direct observation. Ultimately, improved da'wah competence is evidenced by the students' strong moral character, holistic well-being, and tangible social contributions to the community. PB - UIN SUNAN KALIJAGA YOGYAKARTA KW - Manajemen Strategi KW - Kompetensi Dakwah KW - Pembinaan Santri KW - Pesantren Mahasiswa M1 - skripsi TI - MANAJEMEN STRATEGI DALAM MENINGKATKAN KOMPETENSI DAKWAH DI PONDOK PESANTREN MAHASISWA DAARU HIRA MAGUWOHARJO SLEMAN AV - restricted EP - 151 ER -