Institutional Repository UIN Sunan Kalijaga YogyakartaKOMUNIKASI DAKWAH KULTURAL DALAM TRADISI NGALUN AIQ (STUDI PADA FESTIVAL GAWE DESA AIKDEWA KABUPATEN LOMBOK TIMUR)NIM.: 24202011014Ibnu FathonyauthorThis research focuses on answering the problem formulation, namely how to process cultural da'wah communication in the Ngalun Aiq tradition at the Gawe Festival in Aikdewa Village so that it is able to maintain the continuity of Islamic traditions and values amidst the dynamics of societal modernization. Cultural da'wah communication in the Ngalun Aiq tradition in Aikdewa Village shows the close connection between religious teachings and local culture in community life. This tradition is not only understood as a cultural practice passed down from generation to generation, but also becomes a medium for conveying Islamic values that are integrated into the social life of society. Through the implementation of this tradition, da'wah is not only conveyed through formal lectures, but also through cultural practices, traditional symbols, and social interactions that take place in people's lives. This research uses several theoretical bases, namely Role Theory, Symbolic Interactionism theory, Cultural Da'wah, and Cultural Communication. This research uses a qualitative approach with a hermeneutic phenomenology approach. Data collection was carried out through observation, interviews and documentation of religious leaders, traditional leaders and communities involved in implementing the Ngalun Aiq tradition. The validity of the data was tested through triangulation of sources and methods, while data analysis used the Miles and Huberman interactive analysis model. The research results show that cultural da'wah in the Ngalun Aiq tradition takes place through synergy between religious leaders and traditional leaders as the main communicators who maintain a balance between traditional values and Islamic teachings. The da'wah message conveyed includes instilling the values of monotheism and gratitude to Allah, developing morals through religious advice and joint prayer, as well as strengthening social solidarity in society through the practice of togetherness and mutual cooperation. Apart from that, the delivery of da'wah messages is carried out through religious speech such as prayer and dhikr, as well as through cultural symbols in a series of traditional processions that contain spiritual and social meaning.297.74 Dakwah Islam, Penyebaran Islam2026-05-04UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS DAKWAH DAN KOMUNIKASIThesis

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