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primary topic: REPRESENTASI MAKNA MEMANFAATKAN WAKTU DALAM WEB SERIES DEMI MASA

REPRESENTASI MAKNA MEMANFAATKAN WAKTU DALAM WEB SERIES DEMI MASA
type: Thesis
type: Article
abstract: In recent years, many brands have produced web series as a marketing strategy, because it is considered effective in increase the omotional value between the brand and its target market. One brand that uses a web series as a medium for spreading its value is Kahf, in the web series Demi Masa, which campaign about the importance of using time wisely. This research is a type of descriptive-qualitative research that examines the representation of the meaning of utilizing time in the first part of the Demi Masa web series, episodes 1-3. The data analysis technique used is Roland Barthes’ semotic analysis to analyze the deeper meaning of a text or media content, including its denotation, connotation, and myth. The research is also supported by Stuart Hall’s representation theory to understand the meaning of the message that the series’ creators intend to convey. The results of this research reveal that in thr first part of the Demi Masa web series, there are different representations of meaning of utilizing time in each episode. The first episode highlights the importance of completing task while one has free time. The second episode shows the importances of using time while heatly, before illness arrives. Then, in the third episode teaches the importance of appreciating life before death comes.
date: 2025-08-19
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: REPRESENTASI MAKNA MEMANFAATKAN WAKTU DALAM WEB SERIES DEMI MASA (Text)
has version: REPRESENTASI MAKNA MEMANFAATKAN WAKTU DALAM WEB SERIES DEMI MASA (Text)
has published: REPRESENTASI MAKNA MEMANFAATKAN WAKTU DALAM WEB SERIES DEMI MASA (Text)
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial

REPRESENTASI MAKNA MEMANFAATKAN WAKTU DALAM WEB SERIES DEMI MASA (Text)
type: Document
has file: 18102010071_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 18102010071_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

REPRESENTASI MAKNA MEMANFAATKAN WAKTU DALAM WEB SERIES DEMI MASA (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 18102010071 Muhammad Alfan Fannan
type: Person
given name: NIM.: 18102010071
family name: Muhammad Alfan Fannan

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primary topic: REPRESENTASI MAKNA MEMANFAATKAN WAKTU DALAM WEB SERIES DEMI MASA

302.231 Media Komunikasi, Media Massa, Media Sosial
type: Concept