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primary topic: MANAJEMEN PR DALAM MENINGKATKAN MINAT MENDAFTAR SANTRI MELALUI INSTAGRAM DI PONDOK PESANTREN IBNUL QOYYIM PUTRA YOGYAKARTA

MANAJEMEN PR DALAM MENINGKATKAN MINAT MENDAFTAR SANTRI MELALUI INSTAGRAM DI PONDOK PESANTREN IBNUL QOYYIM PUTRA YOGYAKARTA
type: Thesis
type: Article
abstract: This study aims to examine the application of Public Relations (PR) management functions in maintaining prospective students' interest through social media, specifically Instagram, at Pondok Pesantren Ibnul Qoyyim Putra Yogyakarta. A qualitative descriptive research method was employed, utilizing interviews, observations, and documentation. Based on Rosady Ruslan's (2016) theory, PR management functions include planning, organizing, communicating, supervising, and evaluating. The findings indicate that the PR team systematically implements management functions via Instagram features such as Reels, photos, videos, Stories, Captions, and Direct Messages (DM). The PR team has established a dedicated group for content production and publication while engaging in two-way communication with the audience. Routine evaluations are conducted to assess message effectiveness and refine communication strategies. The PR management functions are crucial in maintaining a positive institutional image and sustaining prospective students' interest through well-planned digital communication strategies.
date: 2026-02-11
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: MANAJEMEN PR DALAM MENINGKATKAN MINAT MENDAFTAR SANTRI MELALUI INSTAGRAM DI PONDOK PESANTREN IBNUL QOYYIM PUTRA YOGYAKARTA (Text)
has version: MANAJEMEN PR DALAM MENINGKATKAN MINAT MENDAFTAR SANTRI MELALUI INSTAGRAM DI PONDOK PESANTREN IBNUL QOYYIM PUTRA YOGYAKARTA (Text)
has published: MANAJEMEN PR DALAM MENINGKATKAN MINAT MENDAFTAR SANTRI MELALUI INSTAGRAM DI PONDOK PESANTREN IBNUL QOYYIM PUTRA YOGYAKARTA (Text)
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial

MANAJEMEN PR DALAM MENINGKATKAN MINAT MENDAFTAR SANTRI MELALUI INSTAGRAM DI PONDOK PESANTREN IBNUL QOYYIM PUTRA YOGYAKARTA (Text)
type: Document
has file: 19107030128_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 19107030128_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

MANAJEMEN PR DALAM MENINGKATKAN MINAT MENDAFTAR SANTRI MELALUI INSTAGRAM DI PONDOK PESANTREN IBNUL QOYYIM PUTRA YOGYAKARTA (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 19107030128 Inawati Damayanti
type: Person
given name: NIM.: 19107030128
family name: Inawati Damayanti

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primary topic: MANAJEMEN PR DALAM MENINGKATKAN MINAT MENDAFTAR SANTRI MELALUI INSTAGRAM DI PONDOK PESANTREN IBNUL QOYYIM PUTRA YOGYAKARTA

302.231 Media Komunikasi, Media Massa, Media Sosial
type: Concept