eprintid: 76651
rev_number: 11
eprint_status: archive
userid: 12460
dir: disk0/00/07/66/51
datestamp: 2026-06-11 03:38:10
lastmod: 2026-06-11 03:38:10
status_changed: 2026-06-11 03:38:10
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Abdurrahman Aziz Muafa, NIM.: 22107030036
title: ANALISIS MANAJEMEN EVENT PASAR WIGUNA YOGYAKARTA SEBAGAI UPAYA MENGENALKAN GAYA HIDUP RAMAH LINGKUNGAN
ispublished: pub
subjects: 307.764
divisions: jur_ikom
full_text_status: restricted
keywords: Public Relations, Manajemen Event, Gaya Hidup, Ramah Lingkungan
note: Latifa Zahra, M.A.
abstract: This study examines how event management is implemented in Pasar Wiguna to promote an eco-friendly lifestyle. The growing demand for sustainability in public events highlights the need to understand how environmental concepts are translated into practice, as sustainability is often positioned more as a concept than consistently implemented. Therefore, this research aims to analyze the application of event management stages and sustainability principles within Pasar Wiguna. This study employs a qualitative approach using a case study method. Data were collected through observation, interviews with key stakeholders, and documentation. The analysis is guided by event management theory by Joe Goldblatt, which includes research, design, planning, coordination, and evaluation, alongside the principles of reduce, reuse, and recycle (3R). The findings indicate that Pasar Wiguna has integrated sustainability values into its event management process. However, challenges remain, including inconsistencies between concept and implementation, limited stakeholder compliance, and shifts in managerial decisions during evaluation. The use of a white label system also creates a duality between operational management and public event identity. These findings suggest that sustainable event management depends on stakeholder engagement, adaptive strategies, and consistent implementation.
date: 2026-05-20
date_type: published
pages: 133
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Abdurrahman Aziz Muafa, NIM.: 22107030036  (2026) ANALISIS MANAJEMEN EVENT PASAR WIGUNA YOGYAKARTA SEBAGAI UPAYA MENGENALKAN GAYA HIDUP RAMAH LINGKUNGAN.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/76651/1/22107030036_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/76651/2/22107030036_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf