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primary topic: STRATEGI KOMUNIKASI REAL MASJID DALAM MEMBENTUK CORPORATE IMAGE MASJID RAMAH ANAK MUDA (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM STARDAYNITE DAN SUFI)

STRATEGI KOMUNIKASI REAL MASJID DALAM MEMBENTUK CORPORATE IMAGE MASJID RAMAH ANAK MUDA (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM STARDAYNITE DAN SUFI)
type: Thesis
type: Article
abstract: This study is motivated by the perception among some young people that mosques are often associated with rigid religious activities, making them less attractive to the younger generation. This study aims to analyze the communication strategy of Real Masjid in shaping its corporate image as a youth-friendly mosque through the Stardaynite and SUFI (Suka Film) programs. The study uses Cutlip and Center’s communication strategy model and Jefkins’ corporate image concept with a descriptive qualitative method. Data were collected through interviews, observation, and documentation involving program managers and one participant as a source triangulation. The findings show that the communication strategy is implemented through four stages, namely research–listening, planning–decision, communication–action, and evaluation. The programs are designed according to young people’s interests, presented in a relaxed and interactive manner, and promoted through social media. The results indicate that the strategy reflects Jefkins’ corporate image factors, namely service quality, program marketing success, and social responsibility. Thus, the communication strategy through the Stardaynite and SUFI programs contributes to shaping Real Masjid’s corporate image as a youth friendly mosque.
date: 2026-05-12
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: STRATEGI KOMUNIKASI REAL MASJID DALAM MEMBENTUK CORPORATE IMAGE MASJID RAMAH ANAK MUDA (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM STARDAYNITE DAN SUFI) (Text)
has version: STRATEGI KOMUNIKASI REAL MASJID DALAM MEMBENTUK CORPORATE IMAGE MASJID RAMAH ANAK MUDA (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM STARDAYNITE DAN SUFI) (Text)
has published: STRATEGI KOMUNIKASI REAL MASJID DALAM MEMBENTUK CORPORATE IMAGE MASJID RAMAH ANAK MUDA (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM STARDAYNITE DAN SUFI) (Text)
subject: 302.2 Communication/Komunikasi

STRATEGI KOMUNIKASI REAL MASJID DALAM MEMBENTUK CORPORATE IMAGE MASJID RAMAH ANAK MUDA (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM STARDAYNITE DAN SUFI) (Text)
type: Document
has file: 22107030044_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 22107030044_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

STRATEGI KOMUNIKASI REAL MASJID DALAM MEMBENTUK CORPORATE IMAGE MASJID RAMAH ANAK MUDA (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM STARDAYNITE DAN SUFI) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 22107030044 Nada Salsabila Darin Rismaya
type: Person
given name: NIM.: 22107030044
family name: Nada Salsabila Darin Rismaya

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primary topic: STRATEGI KOMUNIKASI REAL MASJID DALAM MEMBENTUK CORPORATE IMAGE MASJID RAMAH ANAK MUDA (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM STARDAYNITE DAN SUFI)

302.2 Communication/Komunikasi
type: Concept