<mets:mets OBJID="eprint_76745" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-06-11T16:03:31Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Institutional Repository UIN Sunan Kalijaga Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_76745_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP PEMANFAATAN PERPUSTAKAAN DI PERPUSTAKAAN UNU YOGYAKARTA</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">NIM.: 21101040032</mods:namePart><mods:namePart type="family">Fattin Ayu Uswatun Khasanah</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>This study aims to determine the effect of promotion through Instagram social media using the AISAS method on library utilization at UNU Yogyakarta Library. This study uses an inferential quantitative method. The subjects of this study were followers of the Instagram account @perpustakaanunuyogya, while the object was library utilization. The sampling technique used incidental sampling with a total of 95 respondents. The data collection methods used were questionnaires, observations, and interviews. The data measurement used was a Likert scale with four answer choices. The data analysis used was simple linear regression. The results of the hypothesis test showed that</mods:abstract><mods:classification authority="lcc">021.7 Promotion of Libraries/ Promosi Perpustakaan</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2025-04-22</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS ADAB DAN ILMU BUDAYA</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_76745"><mets:rightsMD ID="rights_eprint_76745_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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