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primary topic: PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP PEMANFAATAN PERPUSTAKAAN DI PERPUSTAKAAN UNU YOGYAKARTA

PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP PEMANFAATAN PERPUSTAKAAN DI PERPUSTAKAAN UNU YOGYAKARTA
type: Thesis
type: Article
abstract: This study aims to determine the effect of promotion through Instagram social media using the AISAS method on library utilization at UNU Yogyakarta Library. This study uses an inferential quantitative method. The subjects of this study were followers of the Instagram account @perpustakaanunuyogya, while the object was library utilization. The sampling technique used incidental sampling with a total of 95 respondents. The data collection methods used were questionnaires, observations, and interviews. The data measurement used was a Likert scale with four answer choices. The data analysis used was simple linear regression. The results of the hypothesis test showed that
date: 2025-04-22
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP PEMANFAATAN PERPUSTAKAAN DI PERPUSTAKAAN UNU YOGYAKARTA (Text)
has version: PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP PEMANFAATAN PERPUSTAKAAN DI PERPUSTAKAAN UNU YOGYAKARTA (Text)
has published: PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP PEMANFAATAN PERPUSTAKAAN DI PERPUSTAKAAN UNU YOGYAKARTA (Text)
subject: 021.7 Promotion of Libraries/ Promosi Perpustakaan

PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP PEMANFAATAN PERPUSTAKAAN DI PERPUSTAKAAN UNU YOGYAKARTA (Text)
type: Document
has file: 21101040032_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21101040032_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP PEMANFAATAN PERPUSTAKAAN DI PERPUSTAKAAN UNU YOGYAKARTA (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ADAB DAN ILMU BUDAYA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21101040032 Fattin Ayu Uswatun Khasanah
type: Person
given name: NIM.: 21101040032
family name: Fattin Ayu Uswatun Khasanah

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primary topic: PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP PEMANFAATAN PERPUSTAKAAN DI PERPUSTAKAAN UNU YOGYAKARTA

021.7 Promotion of Libraries/ Promosi Perpustakaan
type: Concept