TY  - THES
N1  - Dr. Tafrikhuddin, S.Ag. M.Pd.
ID  - digilib76745
UR  - https://digilib.uin-suka.ac.id/id/eprint/76745/
A1  - Fattin Ayu Uswatun Khasanah, NIM.: 21101040032
Y1  - 2025/04/22/
N2  - This study aims to determine the effect of promotion through Instagram social media using the AISAS method on library utilization at UNU Yogyakarta Library. This study uses an inferential quantitative method. The subjects of this study were followers of the Instagram account @perpustakaanunuyogya, while the object was library utilization. The sampling technique used incidental sampling with a total of 95 respondents. The data collection methods used were questionnaires, observations, and interviews. The data measurement used was a Likert scale with four answer choices. The data analysis used was simple linear regression. The results of the hypothesis test showed that
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - promosi perpustakaan; Instagram; AISAS (Attention
KW  -  Interest
KW  -  Search
KW  -  Action
KW  -  Share); media sosial
M1  - skripsi
TI  - PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP PEMANFAATAN PERPUSTAKAAN DI PERPUSTAKAAN UNU YOGYAKARTA
AV  - restricted
EP  - 130
ER  -