eprintid: 76745
rev_number: 10
eprint_status: archive
userid: 12243
dir: disk0/00/07/67/45
datestamp: 2026-06-11 03:24:29
lastmod: 2026-06-11 03:24:29
status_changed: 2026-06-11 03:24:29
type: thesis
metadata_visibility: show
contact_email: muchti.nurhidaya@uin-suka.ac.id
creators_name: Fattin Ayu Uswatun Khasanah, NIM.: 21101040032
title: PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP PEMANFAATAN PERPUSTAKAAN DI PERPUSTAKAAN UNU YOGYAKARTA
ispublished: pub
subjects: 021.7
divisions: jur_ipis1
full_text_status: restricted
keywords: promosi perpustakaan; Instagram; AISAS (Attention, Interest, Search, Action, Share); media sosial
note: Dr. Tafrikhuddin, S.Ag. M.Pd.
abstract: This study aims to determine the effect of promotion through Instagram social media using the AISAS method on library utilization at UNU Yogyakarta Library. This study uses an inferential quantitative method. The subjects of this study were followers of the Instagram account @perpustakaanunuyogya, while the object was library utilization. The sampling technique used incidental sampling with a total of 95 respondents. The data collection methods used were questionnaires, observations, and interviews. The data measurement used was a Likert scale with four answer choices. The data analysis used was simple linear regression. The results of the hypothesis test showed that
date: 2025-04-22
date_type: published
pages: 130
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ADAB DAN ILMU BUDAYA
thesis_type: skripsi
thesis_name: other
citation:   Fattin Ayu Uswatun Khasanah, NIM.: 21101040032  (2025) PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP PEMANFAATAN PERPUSTAKAAN DI PERPUSTAKAAN UNU YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/76745/1/21101040032_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/76745/2/21101040032_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf