Institutional Repository UIN Sunan Kalijaga YogyakartaREPRESENTASI IDENTITAS MUSLIMAH DALAM MODEL JILBAB MENYERUPAI RAMBUT PADA TIKTOK @YUNI_JASMINEBUTIQNIM.: 22102010003Nazla KhaerunnisaauthorIn the era of social media platforms like TikTok, which are dominated by visual culture, the representation of Muslim women’s identity has undergone a transformation through aesthetic trends, one of which is the “hair-like hijab” style that blends religious values with contemporary fashion. This phenomenon raises the underlying issue of how such content shapes perceptions of the ideal Muslim woman in the digital space. This study focuses on how Muslim women’s identity is represented through three levels of meaning denotation, connotation, and myth in the content of the TikTok account @yuni_jasminebutiq, specifically through the “hair-like” hijab style. The research employs a qualitative approach using Roland Barthes’s semiotic analysis, which encompasses three levels of meaning: denotation, connotation, and myth. The research subjects were selected from six videos over the past six months based on the number of viewers, audience comments, and the hijab styles used. The objective of this study is to describe and analyze the denotative, connotative, and mythical meanings emerging in the “hair-like” hijab styles, while also understanding how the identity of Muslim women is represented through this trend on social media. The results indicate that at the denotative level, the hijab is depicted as covering the head but styled to resemble hair, complete with accessories and aesthetic styling. At the connotative level, this style represents the identity of young Muslim women who are modern, neat, confident, and follow digital fashion trends. Meanwhile, at the mythical level, this content naturalizes the idea that the hijab is not merely a religious symbol but also a flexible and creative fashion medium, thereby shaping the image of an ideal Muslim woman who is feminine, fashionable, and capable of adapting to the aesthetic demands of social media. Thus, the identity of Muslim women on social media appears to be flexible and appearance-oriented, and is influenced by visual culture and the popularity system on digital platforms.302.231 Media Komunikasi, Media Massa, Media Sosial2026-04-08UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS DAKWAH DAN KOMUNIKASIThesis

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