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primary topic: REPRESENTASI IDENTITAS MUSLIMAH DALAM MODEL JILBAB MENYERUPAI RAMBUT PADA TIKTOK @YUNI_JASMINEBUTIQ

REPRESENTASI IDENTITAS MUSLIMAH DALAM MODEL JILBAB MENYERUPAI RAMBUT PADA TIKTOK @YUNI_JASMINEBUTIQ
type: Thesis
type: Article
abstract: In the era of social media platforms like TikTok, which are dominated by visual culture, the representation of Muslim women’s identity has undergone a transformation through aesthetic trends, one of which is the “hair-like hijab” style that blends religious values with contemporary fashion. This phenomenon raises the underlying issue of how such content shapes perceptions of the ideal Muslim woman in the digital space. This study focuses on how Muslim women’s identity is represented through three levels of meaning denotation, connotation, and myth in the content of the TikTok account @yuni_jasminebutiq, specifically through the “hair-like” hijab style. The research employs a qualitative approach using Roland Barthes’s semiotic analysis, which encompasses three levels of meaning: denotation, connotation, and myth. The research subjects were selected from six videos over the past six months based on the number of viewers, audience comments, and the hijab styles used. The objective of this study is to describe and analyze the denotative, connotative, and mythical meanings emerging in the “hair-like” hijab styles, while also understanding how the identity of Muslim women is represented through this trend on social media. The results indicate that at the denotative level, the hijab is depicted as covering the head but styled to resemble hair, complete with accessories and aesthetic styling. At the connotative level, this style represents the identity of young Muslim women who are modern, neat, confident, and follow digital fashion trends. Meanwhile, at the mythical level, this content naturalizes the idea that the hijab is not merely a religious symbol but also a flexible and creative fashion medium, thereby shaping the image of an ideal Muslim woman who is feminine, fashionable, and capable of adapting to the aesthetic demands of social media. Thus, the identity of Muslim women on social media appears to be flexible and appearance-oriented, and is influenced by visual c…
date: 2026-04-08
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: REPRESENTASI IDENTITAS MUSLIMAH DALAM MODEL JILBAB MENYERUPAI RAMBUT PADA TIKTOK @YUNI_JASMINEBUTIQ (Text)
has version: REPRESENTASI IDENTITAS MUSLIMAH DALAM MODEL JILBAB MENYERUPAI RAMBUT PADA TIKTOK @YUNI_JASMINEBUTIQ (Text)
has published: REPRESENTASI IDENTITAS MUSLIMAH DALAM MODEL JILBAB MENYERUPAI RAMBUT PADA TIKTOK @YUNI_JASMINEBUTIQ (Text)
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial

REPRESENTASI IDENTITAS MUSLIMAH DALAM MODEL JILBAB MENYERUPAI RAMBUT PADA TIKTOK @YUNI_JASMINEBUTIQ (Text)
type: Document
has file: 22102010003_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 22102010003_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

REPRESENTASI IDENTITAS MUSLIMAH DALAM MODEL JILBAB MENYERUPAI RAMBUT PADA TIKTOK @YUNI_JASMINEBUTIQ (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 22102010003 Nazla Khaerunnisa
type: Person
given name: NIM.: 22102010003
family name: Nazla Khaerunnisa

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primary topic: REPRESENTASI IDENTITAS MUSLIMAH DALAM MODEL JILBAB MENYERUPAI RAMBUT PADA TIKTOK @YUNI_JASMINEBUTIQ

302.231 Media Komunikasi, Media Massa, Media Sosial
type: Concept