relation: https://digilib.uin-suka.ac.id/id/eprint/76893/
title: MANAJEMEN KOMUNIKASI PARIWISATA MELALUI INSTAGRAM DALAM MEMPROMOSIKAN DESTINASI WISATA DI KABUPATEN SLEMAN (STUDI DESKRIPTIF PADA AKUN @WISATASLEMAN)
creator: Muhammad Fauzan, NIM.: 22107030078
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial
description: This study examines tourism communication management through Instagram in  promoting tourist destinations in Sleman Regency, conducted by the Department of  Tourism of Sleman. The background of this research is based on the underutilization of  Instagram as a promotional medium, indicated by low engagement despite a relatively  high number of followers. The research problem focuses on how tourism communication  management is implemented through the Instagram account @wisatasleman. This study  applies the main theory of communication management using the Russian Matryoshka  Dolls model by Michael Kaye, along with the marketing mix concept (4P) by Kotler and  Keller. The research employs a descriptive qualitative method, with data collected  through in-depth interviews, observation, and documentation. The findings reveal that  communication management has been carried out across all levels (self, interpersonal,  system, and competence), but is not yet optimal, particularly in content creativity,  consistency, and audience engagement strategies. Additionally, the promotional  approach through Instagram has not fully maximized visual storytelling and interactive  features. Therefore, improvements in content strategy, innovation, and digital  communication competence are necessary to enhance promotional effectiveness.
date: 2026-05-04
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/76893/1/22107030078_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/76893/2/22107030078_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Muhammad Fauzan, NIM.: 22107030078  (2026) MANAJEMEN KOMUNIKASI PARIWISATA MELALUI INSTAGRAM DALAM MEMPROMOSIKAN DESTINASI WISATA DI KABUPATEN SLEMAN (STUDI DESKRIPTIF PADA AKUN @WISATASLEMAN).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.