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        <dc:title>MANAJEMEN KOMUNIKASI PARIWISATA MELALUI INSTAGRAM DALAM MEMPROMOSIKAN DESTINASI WISATA DI KABUPATEN SLEMAN (STUDI DESKRIPTIF PADA AKUN @WISATASLEMAN)</dc:title>
        <dc:creator>Muhammad Fauzan, NIM.: 22107030078</dc:creator>
        <dc:subject>302.231 Media Komunikasi, Media Massa, Media Sosial</dc:subject>
        <dc:description>This study examines tourism communication management through Instagram in&#13;
promoting tourist destinations in Sleman Regency, conducted by the Department of&#13;
Tourism of Sleman. The background of this research is based on the underutilization of&#13;
Instagram as a promotional medium, indicated by low engagement despite a relatively&#13;
high number of followers. The research problem focuses on how tourism communication&#13;
management is implemented through the Instagram account @wisatasleman. This study&#13;
applies the main theory of communication management using the Russian Matryoshka&#13;
Dolls model by Michael Kaye, along with the marketing mix concept (4P) by Kotler and&#13;
Keller. The research employs a descriptive qualitative method, with data collected&#13;
through in-depth interviews, observation, and documentation. The findings reveal that&#13;
communication management has been carried out across all levels (self, interpersonal,&#13;
system, and competence), but is not yet optimal, particularly in content creativity,&#13;
consistency, and audience engagement strategies. Additionally, the promotional&#13;
approach through Instagram has not fully maximized visual storytelling and interactive&#13;
features. Therefore, improvements in content strategy, innovation, and digital&#13;
communication competence are necessary to enhance promotional effectiveness.</dc:description>
        <dc:date>2026-05-04</dc:date>
        <dc:type>Thesis</dc:type>
        <dc:type>NonPeerReviewed</dc:type>
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        <dc:identifier>https://digilib.uin-suka.ac.id/id/eprint/76893/1/22107030078_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf</dc:identifier>
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        <dc:identifier>https://digilib.uin-suka.ac.id/id/eprint/76893/2/22107030078_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf</dc:identifier>
        <dc:identifier>  Muhammad Fauzan, NIM.: 22107030078  (2026) MANAJEMEN KOMUNIKASI PARIWISATA MELALUI INSTAGRAM DALAM MEMPROMOSIKAN DESTINASI WISATA DI KABUPATEN SLEMAN (STUDI DESKRIPTIF PADA AKUN @WISATASLEMAN).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   </dc:identifier></oai_dc:dc>
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