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	bibo:abstract "This study examines tourism communication management through Instagram in\r\npromoting tourist destinations in Sleman Regency, conducted by the Department of\r\nTourism of Sleman. The background of this research is based on the underutilization of\r\nInstagram as a promotional medium, indicated by low engagement despite a relatively\r\nhigh number of followers. The research problem focuses on how tourism communication\r\nmanagement is implemented through the Instagram account @wisatasleman. This study\r\napplies the main theory of communication management using the Russian Matryoshka\r\nDolls model by Michael Kaye, along with the marketing mix concept (4P) by Kotler and\r\nKeller. The research employs a descriptive qualitative method, with data collected\r\nthrough in-depth interviews, observation, and documentation. The findings reveal that\r\ncommunication management has been carried out across all levels (self, interpersonal,\r\nsystem, and competence), but is not yet optimal, particularly in content creativity,\r\nconsistency, and audience engagement strategies. Additionally, the promotional\r\napproach through Instagram has not fully maximized visual storytelling and interactive\r\nfeatures. Therefore, improvements in content strategy, innovation, and digital\r\ncommunication competence are necessary to enhance promotional effectiveness."^^xsd:string;
	bibo:authorList <http://digilib.uin-suka.ac.id/id/eprint/76893#authors>;
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	dct:subject <http://digilib.uin-suka.ac.id/id/subject/302.23>;
	dct:title "MANAJEMEN KOMUNIKASI PARIWISATA MELALUI INSTAGRAM DALAM MEMPROMOSIKAN DESTINASI WISATA DI KABUPATEN SLEMAN (STUDI DESKRIPTIF PADA AKUN @WISATASLEMAN)"^^xsd:string;
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	skos:prefLabel "302.231 Media Komunikasi, Media Massa, Media Sosial" .

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