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primary topic: MANAJEMEN KOMUNIKASI PARIWISATA MELALUI INSTAGRAM DALAM MEMPROMOSIKAN DESTINASI WISATA DI KABUPATEN SLEMAN (STUDI DESKRIPTIF PADA AKUN @WISATASLEMAN)

MANAJEMEN KOMUNIKASI PARIWISATA MELALUI INSTAGRAM DALAM MEMPROMOSIKAN DESTINASI WISATA DI KABUPATEN SLEMAN (STUDI DESKRIPTIF PADA AKUN @WISATASLEMAN)
type: Thesis
type: Article
abstract: This study examines tourism communication management through Instagram in promoting tourist destinations in Sleman Regency, conducted by the Department of Tourism of Sleman. The background of this research is based on the underutilization of Instagram as a promotional medium, indicated by low engagement despite a relatively high number of followers. The research problem focuses on how tourism communication management is implemented through the Instagram account @wisatasleman. This study applies the main theory of communication management using the Russian Matryoshka Dolls model by Michael Kaye, along with the marketing mix concept (4P) by Kotler and Keller. The research employs a descriptive qualitative method, with data collected through in-depth interviews, observation, and documentation. The findings reveal that communication management has been carried out across all levels (self, interpersonal, system, and competence), but is not yet optimal, particularly in content creativity, consistency, and audience engagement strategies. Additionally, the promotional approach through Instagram has not fully maximized visual storytelling and interactive features. Therefore, improvements in content strategy, innovation, and digital communication competence are necessary to enhance promotional effectiveness.
date: 2026-05-04
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: MANAJEMEN KOMUNIKASI PARIWISATA MELALUI INSTAGRAM DALAM MEMPROMOSIKAN DESTINASI WISATA DI KABUPATEN SLEMAN (STUDI DESKRIPTIF PADA AKUN @WISATASLEMAN) (Text)
has version: MANAJEMEN KOMUNIKASI PARIWISATA MELALUI INSTAGRAM DALAM MEMPROMOSIKAN DESTINASI WISATA DI KABUPATEN SLEMAN (STUDI DESKRIPTIF PADA AKUN @WISATASLEMAN) (Text)
has published: MANAJEMEN KOMUNIKASI PARIWISATA MELALUI INSTAGRAM DALAM MEMPROMOSIKAN DESTINASI WISATA DI KABUPATEN SLEMAN (STUDI DESKRIPTIF PADA AKUN @WISATASLEMAN) (Text)
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial

MANAJEMEN KOMUNIKASI PARIWISATA MELALUI INSTAGRAM DALAM MEMPROMOSIKAN DESTINASI WISATA DI KABUPATEN SLEMAN (STUDI DESKRIPTIF PADA AKUN @WISATASLEMAN) (Text)
type: Document
has file: 22107030078_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 22107030078_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

MANAJEMEN KOMUNIKASI PARIWISATA MELALUI INSTAGRAM DALAM MEMPROMOSIKAN DESTINASI WISATA DI KABUPATEN SLEMAN (STUDI DESKRIPTIF PADA AKUN @WISATASLEMAN) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 22107030078 Muhammad Fauzan
type: Person
given name: NIM.: 22107030078
family name: Muhammad Fauzan

HTML Summary of #76893 MANAJEMEN KOMUNIKASI PARIWISATA MELALUI INSTAGRAM DALAM MEMPROMOSIKAN DESTINASI WISATA DI KABUPATEN SLEMAN (STUDI DESKRIPTIF PADA AKUN @WISATASLEMAN)
format: text/html
primary topic: MANAJEMEN KOMUNIKASI PARIWISATA MELALUI INSTAGRAM DALAM MEMPROMOSIKAN DESTINASI WISATA DI KABUPATEN SLEMAN (STUDI DESKRIPTIF PADA AKUN @WISATASLEMAN)

302.231 Media Komunikasi, Media Massa, Media Sosial
type: Concept