TY  - THES
N1  - Dr. Yani Tri Wijayanti, S.Sos., M.Si.
ID  - digilib76893
UR  - https://digilib.uin-suka.ac.id/id/eprint/76893/
A1  - Muhammad Fauzan, NIM.: 22107030078
Y1  - 2026/05/04/
N2  - This study examines tourism communication management through Instagram in
promoting tourist destinations in Sleman Regency, conducted by the Department of
Tourism of Sleman. The background of this research is based on the underutilization of
Instagram as a promotional medium, indicated by low engagement despite a relatively
high number of followers. The research problem focuses on how tourism communication
management is implemented through the Instagram account @wisatasleman. This study
applies the main theory of communication management using the Russian Matryoshka
Dolls model by Michael Kaye, along with the marketing mix concept (4P) by Kotler and
Keller. The research employs a descriptive qualitative method, with data collected
through in-depth interviews, observation, and documentation. The findings reveal that
communication management has been carried out across all levels (self, interpersonal,
system, and competence), but is not yet optimal, particularly in content creativity,
consistency, and audience engagement strategies. Additionally, the promotional
approach through Instagram has not fully maximized visual storytelling and interactive
features. Therefore, improvements in content strategy, innovation, and digital
communication competence are necessary to enhance promotional effectiveness.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Komunikasi Pariwisata
KW  -  Manajemen Komunikasi
KW  -  Promosi
KW  -  Media Sosial
KW  -  Instagram
M1  - skripsi
TI  - MANAJEMEN KOMUNIKASI PARIWISATA MELALUI INSTAGRAM DALAM MEMPROMOSIKAN DESTINASI WISATA DI KABUPATEN SLEMAN (STUDI DESKRIPTIF PADA AKUN @WISATASLEMAN)
AV  - restricted
EP  - 121
ER  -