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primary topic: KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO

KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO
type: Thesis
type: Article
abstract: This research is motivated by the escalation of Muslim consumer demand for halal product guarantees in tourist destinations, alongside the national implementation of mandatory halal certification through Law Number 33 of 2014 and Government Regulation Number 42 of 2024. The urgency of this study stems from the problematic gap between the high expectations of the consumer market and the reality of administrative compliance among independent vendors in the field. Therefore, this study aims to examine the reality of legal compliance among culinary Micro, Small, and Medium Enterprises (MSMEs) in the Malioboro Area, analyze the psychological influence of the presence of the halal label on consumer buying interest, and formulate its policy implications ahead of the national mandatory halal certification deadline. The research method employed is empirical juridical with a mixed methods approach. Qualitative data were gathered through in-depth interviews with 25 culinary vendor informants along the Malioboro sidewalk, while quantitative data were obtained from consumer questionnaires analyzed using the Coefficient of Determination (R2) test via SPSS software. The theoretical framework utilized to measure the legal awareness of vendors is based on Soerjono Soekanto's four indicators of legal compliance (legal knowledge, legal understanding, legal attitude, and actual legal behavior). Meanwhile, the psychological impact on consumer behavior is analyzed using J.E. Hosio's policy impact theory, integrated with local regulations, namely Yogyakarta Regional Regulation Number 5 of 2014 concerning Public Services and Yogyakarta Regional Regulation Number 9 of 2017 concerning the Empowerment and Protection of Creative Industries, Cooperatives, and Small Enterprises. The research findings and conclusions confirm the emergence of a clear juridical-psychological gap in the Malioboro Area. On one hand, quantitative findings from the consumer questionnaire demonstrate that the halal labe…
date: 2026-05-11
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
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subject: 297.7 Bisnis Halal

KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Text)
type: Document
has file: 22103080020_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 22103080020_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS SYARIAH DAN HUKUM, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 22103080020 Wildan Arief Wijaya
type: Person
given name: NIM.: 22103080020
family name: Wildan Arief Wijaya

KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Other)
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KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Other)
type: Document
is version of: KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Text)
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KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Other)
type: Document
is version of: KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Text)
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KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Other)
type: Document
is version of: KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Text)
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KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Other)
type: Document
is version of: KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Text)
is volatile version of: KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Text)
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KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Other)
type: Document
is version of: KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Text)
is volatile version of: KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Text)
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KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Other)
type: Document
is version of: KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Text)
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KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Other)
type: Document
is version of: KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Text)
is volatile version of: KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO (Text)
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primary topic: KEPATUHAN SERTIFIKASI HALAL UMKM DAN DAMPAKNYA TERHADAP MINAT BELI KONSUMEN DI KAWASAN MALIOBORO

297.7 Bisnis Halal
type: Concept