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bibo:abstract "This study aims to describe “Educational Service\r\nMarketing Management in Enhancing the Interest and\r\nSatisfaction of New Students at MTs Binaul Ummah Bantul.”\r\nThe background of this study is based on the increasing\r\ncompetition among educational institutions, which requires\r\nmadrasahs to implement effective marketing strategies in\r\norder to attract public attention and increase student\r\nenrollment. The focus of this study includes the implementation\r\nof the 7P educational service marketing mix, namely product,\r\nprice, place, promotion, people, process, and physical\r\nevidence, as well as the application of the Marketing 4.0\r\napproach in educational promotion strategies that combine\r\nconventional and digital promotion.\r\nThis study employs a descriptive qualitative approach,\r\nwith data collected through interviews, observation, and\r\ndocumentation. The research informants include the head of\r\nthe madrasah, the vice principal for public relations, teachers,\r\nnew student admission staff, new students, and parents. The\r\ndata were analyzed through data reduction, data presentation,\r\nand conclusion drawing.\r\nThe results of the study show that MTs Binaul Ummah\r\nBantul has implemented educational service marketing\r\nmanagement in a planned manner through flagship programs\r\nsuch as tahfidz, extracurricular activities, affordable tuition\r\nfees, conventional promotion, and the use of digital media,\r\nalthough the latter remains limited. The madrasah’s facilities,\r\nteacher commitment, and structured learning process serve as\r\nadded value in increasing prospective students’ interest. The\r\nsatisfaction of new students and parents is reflected in their\r\npositive assessment of educational services, the tahfidz\r\nprogram, affordable fees, teacher friendliness, and a\r\nconducive learning environment, although the effectiveness of\r\ndigital promotion still needs to be improved. Location factors,\r\npublic perception, and the completeness of facilities and\r\ninfrastructure remain significant influences on enrollment interest. This study concludes that the implementation of\r\neducational service marketing management at MTs Binaul\r\nUmmah Bantul supports the increase of prospective new\r\nstudents’ interest as well as the satisfaction of new students\r\nand parents. However, strengthening digital promotion and\r\noptimizing public communication strategies are still needed so\r\nthat the madrasah can reach the wider community more\r\neffectively."^^xsd:string;
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