{
      "department": "FAKULTAS EKONOMI DAN BISNIS ISLAM",
      "subjects": [
        "ps"
      ],
      "eprintid": 77135,
      "thesis_type": "skripsi",
      "date": "2026-04-28",
      "userid": 12241,
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            "rev_number": 3,
            "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/document\/1057877",
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            "pos": 1,
            "formatdesc": "PENGARUH SALES PROMOTION DAN FOMO TERHADAP IMPULSIVE BUYING DENGAN POSITIVE EMOTION SEBAGAI MEDIASI PADA PENGGUNA E-WALLET"
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          {
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            "eprintid": 77135,
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            "rev_number": 3,
            "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/document\/1057878",
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            "formatdesc": "PENGARUH SALES PROMOTION DAN FOMO TERHADAP IMPULSIVE BUYING DENGAN POSITIVE EMOTION SEBAGAI MEDIASI PADA PENGGUNA E-WALLET"
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      "rev_number": 10,
      "creators": [
        {
          "name": {
            "lineage": null,
            "given": "NIM.: 22108020074",
            "honourific": null,
            "family": "Halimah Nur Aisyah"
          }
        }
      ],
      "dir": "disk0\/00\/07\/71\/35",
      "keywords": "Sales Promotion, FOMO, Positive Emotion, Impulsive Buying dan EWallet.",
      "lastmod": "2026-06-23 08:21:14",
      "ispublished": "pub",
      "metadata_visibility": "show",
      "date_type": "published",
      "eprint_status": "archive",
      "status_changed": "2026-06-23 08:21:14",
      "datestamp": "2026-06-23 08:21:14",
      "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/eprint\/77135",
      "thesis_name": "other",
      "note": "Farid Hidayat, S.H., M.S.I.",
      "full_text_status": "restricted",
      "contact_email": "sophanshofwan@gmail.com",
      "divisions": [
        "jur_ps"
      ],
      "abstract": "Penelitian ini bertujuan untuk menganalisis pengaruh Sales Promotion dan\r\nFear of Missing Out (FOMO) terhadap Impulsive Buying dengan Positive Emotion\r\nsebagai variabel mediasi pada pengguna e-wallet. Penelitian ini menggunakan\r\npendekatan kuantitatif dengan metode survei melalui kuesioner online. Sampel\r\npenelitian berjumlah 410 responden yang merupakan pengguna e-wallet di Pulau\r\nJawa. Teknik analisis data menggunakan Partial Least Square – Structural\r\nEquation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa Sales\r\nPromotion dan FOMO berpengaruh positif terhadap Impulsive Buying, serta\r\nberpengaruh positif terhadap Positive Emotion. Namun, Positive Emotion tidak\r\nberpengaruh terhadap Impulsive Buying dan tidak memediasi hubungan antara\r\nSales Promotion maupun FOMO terhadap Impulsive Buying. Temuan ini\r\nmenunjukkan bahwa perilaku impulsif pada pengguna e-wallet lebih dipengaruhi\r\noleh stimulus promosi dan tekanan psikologis untuk tidak tertinggal (FOMO)\r\ndibandingkan kondisi emosi positif.\r\nKata Kunci: Sales Promotion, FOMO, Positive Emotion, Impulsive Buying dan EWallet",
      "type": "thesis",
      "title": "PENGARUH SALES PROMOTION DAN FOMO TERHADAP IMPULSIVE BUYING DENGAN POSITIVE EMOTION SEBAGAI MEDIASI PADA PENGGUNA E-WALLET",
      "institution": "UIN SUNAN KALIJAGA YOGYAKARTA",
      "pages": 175
    }