%0 Thesis
%9 Skripsi
%A Taufiq Hidayat, NIM.: 22102010086
%B FAKULTAS DAKWAH DAN KOMUNIKASI
%D 2026
%F digilib:77142
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Wacana Pernikahan, #NasihatAyah, Analisis Wacana Kritis  Teun A Van Dijk
%P 121
%T WACANA PERNIKAHAN DALAM KONTEN #NASIHATAYAH DI INSTAGRAM @AHMADRISYAD
%U https://digilib.uin-suka.ac.id/id/eprint/77142/
%X This study analyzes the construction of marriage discourse in the  #NasihatAyah content on the Instagram account @ahmadrisyad using Teun A. van  Dijk’s Critical Discourse Analysis, which includes the dimensions of text, social  cognition, and social context. This research is motivated by the social context of  marriage in society, as well as da’wah content on social media that discusses  marriage and shapes the perspectives of young Muslim audiences regarding  marital readiness, husband-wife roles, and responsibilities within the household.  This study employs a qualitative approach with documentation techniques applied  to five video contents themed around marriage. The data were analyzed through  textual structure, the preacher’s way of thinking, and the social context surrounding  message production on Instagram. The findings show that the discourse of marriage  in #NasihatAyah is constructed as a serious commitment that requires concrete  readiness, especially from men in terms of financial responsibility, life vision, and  emotional maturity. Marriage is not viewed as a matter of prestige or a  romanticized struggle without preparation, but rather as a space of responsibility  and cooperation between husband and wife. In addition, the content also  emphasizes the importance of mature conflict management and the role of men as  leaders who must have a clear direction in life before marriage. Thus,  #NasihatAyah shapes a more realistic, responsible, and relevant understanding of  marriage for young Muslim audiences in the era of digital da’wah.
%Z Dr. Nanang Mizwar H, S.Sos.,M.Si.