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bibo:abstract "This study analyzes the construction of marriage discourse in the\r\n#NasihatAyah content on the Instagram account @ahmadrisyad using Teun A. van\r\nDijk’s Critical Discourse Analysis, which includes the dimensions of text, social\r\ncognition, and social context. This research is motivated by the social context of\r\nmarriage in society, as well as da’wah content on social media that discusses\r\nmarriage and shapes the perspectives of young Muslim audiences regarding\r\nmarital readiness, husband-wife roles, and responsibilities within the household.\r\nThis study employs a qualitative approach with documentation techniques applied\r\nto five video contents themed around marriage. The data were analyzed through\r\ntextual structure, the preacher’s way of thinking, and the social context surrounding\r\nmessage production on Instagram. The findings show that the discourse of marriage\r\nin #NasihatAyah is constructed as a serious commitment that requires concrete\r\nreadiness, especially from men in terms of financial responsibility, life vision, and\r\nemotional maturity. Marriage is not viewed as a matter of prestige or a\r\nromanticized struggle without preparation, but rather as a space of responsibility\r\nand cooperation between husband and wife. In addition, the content also\r\nemphasizes the importance of mature conflict management and the role of men as\r\nleaders who must have a clear direction in life before marriage. Thus,\r\n#NasihatAyah shapes a more realistic, responsible, and relevant understanding of\r\nmarriage for young Muslim audiences in the era of digital da’wah."^^xsd:string;
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skos:prefLabel "302.231 Media Komunikasi, Media Massa, Media Sosial" .
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dc:title "HTML Summary of #77142 \n\nWACANA PERNIKAHAN DALAM KONTEN #NASIHATAYAH DI INSTAGRAM @AHMADRISYAD\n\n";
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