<mets:mets OBJID="eprint_77397" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-08T00:39:47Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>Institutional Repository UIN Sunan Kalijaga Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_77397_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI TINGKAT&#13;
KEPUASAN PELANGGAN SHOPEE FOOD DENGAN MENGGUNAKAN METODE REGRESI LOGISTIK BINER</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">NIM.: 21106010008</mods:namePart><mods:namePart type="family">Rofikoh Zummar</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Regresi logistik biner merupakan metode analisis statistik yang digunakan&#13;
untuk memodelkan hubungan antara variabel dependen yang bersifat biner dengan&#13;
satu atau lebih variabel independen. Penelitian ini bertujuan menerapkan regresi&#13;
logistik biner pada kasus kepuasan pelanggan Shopee Food dengan&#13;
mempertimbangkan faktor kualitas layanan, kemudahan pemesanan, dan promosi.&#13;
Berdasarkan analisis terhadap 151 responden mahasiswa UIN Sunan Kalijaga,&#13;
faktor yang berpengaruh signifikan terhadap kepuasan pelanggan Shopee Food&#13;
adalah promosi, sedangkan kualitas layanan dan kemudahan pemesanan tidak&#13;
berpengaruh signifikan. Variabel promosi meningkatkan kecenderungan kepuasan&#13;
pelanggan sebesar 37,1 persen untuk setiap kenaikan satu unit promosi. Model&#13;
regresi logistik biner yang dihasilkan juga dinyatakan sesuai dengan data&#13;
berdasarkan uji Hosmer-Lemeshow. Hasil penelitian menunjukkan bahwa promosi&#13;
berperan penting dalam membentuk kepuasan pelanggan Shopee Food di kalangan&#13;
mahasiswa.&#13;
Kata Kunci: Regresi Logistik Biner, Kepuasan Pelanggan, Shopee Food, Promosi,&#13;
Odds Ratio</mods:abstract><mods:classification authority="lcc">Matematika</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-05-25</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS SAINS DAN TEKNOLOGI</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_77397"><mets:rightsMD ID="rights_eprint_77397_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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