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REPRESENTATION OF LIBRARIES IN THE ANIMATED FILM “GEORGE VOLUNTEERS AT THE LIBRARY”: ROLAND BARTHES' SEMIOTIC ANALYSIS
This study aims to analyze the representation of libraries and librarians in the animated film “George Volunteers at the Library” using Roland Barthes' semiotic analysis approach. The method used is descriptive qualitative, with data collection through observation, text analysis, and documentation. The results show that the library is portrayed as a magnificent and welcoming institution, functioning as a research and recreation center. Circulation and reference services are displayed effectively, with the use of modern technology such as barcode scanners to facilitate access to information. In addition, user education within the library is emphasized to improve people's understanding of the collection arrangement system. Librarians are portrayed as professional, friendly and well-groomed, creating a positive impression for users. This research is expected to change people's perception of the role of librarians and the function of libraries, as well as contribute to the study of library representation in animated media.
FAKULTAS ADAB DAN ILMU BUDAYA, UIN SUNAN KALIJAGA YOGYAKARTA
REPRESENTATION OF LIBRARIES IN THE ANIMATED FILM “GEORGE VOLUNTEERS AT THE LIBRARY”: ROLAND BARTHES' SEMIOTIC ANALYSIS (Text)
REPRESENTATION OF LIBRARIES IN THE ANIMATED FILM “GEORGE VOLUNTEERS AT THE LIBRARY”: ROLAND BARTHES' SEMIOTIC ANALYSIS (Other)
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