PENGARUH MEDIA SOSIAL, PENGGUNAAN E-COMMERCE (SHOPEE), DAN LITERASI KEUANGAN SYARIAH TERHADAP PERILAKU KONSUMTIF MAHASISWA DI YOGYAKARTA DENGAN SELF CONTROL SEBAGAI VARIABEL MODERASINIM.: 22108030083Nabila Dwi CahyaniauthorThis study aims to examine the influence of social media, the use of ecommerce (Shopee), and Islamic financial literacy on the consumptive behavior of Yogyakarta university students, with self control as a moderating variable. This quantitative study used a questionnaire as the data collection method. A total of 165 respondents were selected through purposive sampling. This study used a Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach with the aid of SmartPLS 4.1.1.8 software. The results indicate that social media and the use of ecommerce (Shopee) have a positive effect on consumptive behavior. Meanwhile, Islamic financial literacy has a negative effect on consumptive behavior. Furthermore, self-control can moderate the influence of social media on consumptive behavior. Finally, self control cannot moderate the influence of the use of e-commerce (Shopee) and Islamic financial literacy on consumptive behavior.658.15 Manajemen Keuangan2026-06-17UIN SUNAN KALIJAGA YOGYAKARTA;FAKULTAS EKONOMI DAN BISNIS ISLAMThesis