eprintid: 77646
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/76/46
datestamp: 2026-07-24 08:29:17
lastmod: 2026-07-24 08:29:17
status_changed: 2026-07-24 08:29:17
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Dwi Utami, NIM.: 22107030019
title: STRATEGI KOMUNIKASI ORGANISASI WAROENG BADMINTON ACADEMY YOGYAKARTA DALAM MENCETAK ATLET BERAKHLAK QUR’ANI
ispublished: pub
subjects: 302.2
divisions: jur_ikom
full_text_status: restricted
keywords: Strategi Komunikasi, Komunikasi Organisasi, Akhlak Qur’ani
note: Dr. Diah Ajeng Purwani, S. Sos., M.Si.
abstract: This study examines the organizational communication strategy used by Waroeng Badminton Academy (WBA) Yogyakarta in developing athletes with Qur’anic character (akhlak Qur’ani). Unlike many sports institutions that focus mainly on athletic achievement, WBA integrates Islamic values into its coaching system. This research applies a qualitative case study approach within a constructivist paradigm. Data were collected through in-depth interviews with four key informants, including the head coach and dormitory supervisors. The study uses Anwar Arifin’s communication strategy model, consisting of audience recognition, message formulation, and method determination, alongside Goldhaber’s concept of organizational communication. The findings show that WBA implements adaptive communication strategies based on athletes’ age, background, and psychological condition. Messages delivered combine technical guidance with moral and spiritual values. Communication methods include interpersonal, persuasive, educative, habituation-based, and evaluative approaches applied in training and dormitory life. These strategies foster disciplined athletes who balance sports performance, religious practice, social harmony, and responsibility, reflecting the values of Qur’anic characters.
date: 2026-06-10
date_type: published
pages: 149
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Dwi Utami, NIM.: 22107030019  (2026) STRATEGI KOMUNIKASI ORGANISASI WAROENG BADMINTON ACADEMY YOGYAKARTA DALAM MENCETAK ATLET BERAKHLAK QUR’ANI.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/77646/1/22107030019_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/77646/2/22107030019_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf