{
      "department": "FAKULTAS ILMU SOSIAL DAN HUMANIORA",
      "subjects": [
        153.6
      ],
      "eprintid": 77765,
      "thesis_type": "skripsi",
      "date": "2026-06-09",
      "userid": 12460,
      "documents": [
          {
            "language": "id",
            "placement": 1,
            "eprintid": 77765,
            "files": [
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                  "mtime": "2026-08-03 02:23:58",
                  "datasetid": "document",
                  "fileid": 1854309,
                  "objectid": 1069274,
                  "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/file\/1854309",
                  "mime_type": "application\/pdf",
                  "hash": "dffb6738242ff8903926036efc73fec3",
                  "filesize": 12407547,
                  "filename": "22107030056_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"
                }
            ],
            "content": "published",
            "rev_number": 3,
            "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/document\/1069274",
            "main": "22107030056_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf",
            "mime_type": "application\/pdf",
            "docid": 1069274,
            "format": "text",
            "security": "public",
            "pos": 1,
            "formatdesc": "PENGARUH E-WOM DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK (SURVEI PADA PEMBELIAN PRODUK HANASUI OLEH FOLLOWER AKUN TIKTOK @DOKTERDETEKTIF)"
          },
          {
            "language": "id",
            "placement": 2,
            "eprintid": 77765,
            "files": [
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                  "mtime": "2026-08-03 02:24:00",
                  "datasetid": "document",
                  "fileid": 1854312,
                  "objectid": 1069275,
                  "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/file\/1854312",
                  "mime_type": "application\/pdf",
                  "hash": "29c9c24d48a5a429f652184c4d71a4bb",
                  "filesize": 13803571,
                  "filename": "22107030056_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf"
                }
            ],
            "content": "published",
            "rev_number": 3,
            "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/document\/1069275",
            "main": "22107030056_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf",
            "mime_type": "application\/pdf",
            "docid": 1069275,
            "format": "text",
            "security": "validuser",
            "pos": 2,
            "formatdesc": "PENGARUH E-WOM DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK (SURVEI PADA PEMBELIAN PRODUK HANASUI OLEH FOLLOWER AKUN TIKTOK @DOKTERDETEKTIF)"
          }
      ],
      "rev_number": 10,
      "creators": [
        {
          "name": {
            "lineage": null,
            "given": "NIM.: 22107030122",
            "honourific": null,
            "family": "Siti Andina ‘Aisyah"
          }
        }
      ],
      "dir": "disk0\/00\/07\/77\/65",
      "keywords": "Motivasi, Keputusan Pembelian, Electronic Word of Mouth",
      "lastmod": "2026-08-03 02:26:10",
      "ispublished": "pub",
      "metadata_visibility": "show",
      "date_type": "published",
      "eprint_status": "archive",
      "status_changed": "2026-08-03 02:26:10",
      "datestamp": "2026-08-03 02:26:10",
      "uri": "http:\/\/digilib.uin-suka.ac.id\/id\/eprint\/77765",
      "thesis_name": "other",
      "note": "Dr. Rika Lusri Virga, S.IP, MA.",
      "full_text_status": "restricted",
      "contact_email": "muh.khabib@uin-suka.ac.id",
      "divisions": [
        "jur_ikom"
      ],
      "abstract": "The rapid expansion of publication media among the public has had a\r\nconsiderable impact on society. TikTok has become one of the population’s favorite\r\nplatforms. Moreover, this development has changed the way information spreads\r\nfrom word of mouth to electronic word of mouth. Influencers consistently have the\r\npower to motivate consumers; one example is the account dokterdetektif, whose\r\nreview of Hanasui products became a trending topic among the public. This study\r\nuses a quantitative method with an explanatory approach. The theory used in this\r\nresearch is the elaboration likelihood model proposed by Richard Petty and John\r\nCacioppo. This theory states that the processing of a message in communication\r\ndepends on the time and how consumers become interested, or conversely,\r\nuninterested. The respondents in this study were 100 followers of the TikTok\r\naccount @dokterdetektif. The study employed multiple linear regression with\r\nprobability sampling using the simple random sampling method. This study\r\nemployed a 95% confidence level. Based on the statistical reference values, the\r\ncritical value for the t-test at a significance level of 0.05 was 1.660, while the critical\r\nvalue for the F-test with df1 = 2 and df2 = 97 at the same significance level was\r\n3.09. The results show that electronic word of mouth and consumer motivation\r\ntogether influence purchase decisions, accounting for 74.9% in the data test.\r\nFurther, the partial effect of electronic word of mouth on purchase decisions was\r\n34.8%, while the effect of consumer motivation on purchase decisions was 40.6%.",
      "type": "thesis",
      "title": "PENGARUH E-WOM DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK (SURVEI PADA PEMBELIAN PRODUK HANASUI OLEH FOLLOWER AKUN TIKTOK @DOKTERDETEKTIF)",
      "institution": "UIN SUNAN KALIJAGA YOGYAKARTA",
      "pages": 145
    }