eprintid: 77793
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/77/93
datestamp: 2026-08-04 03:59:31
lastmod: 2026-08-04 03:59:31
status_changed: 2026-08-04 03:59:31
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Mela Arza Nopiani, NIM.: 24202011002
title: MEMBONGKAR MAKNA DAKWAH SOSIAL NONVERBAL SEBAGAI VISUALISASI PERLAWANAN KEMANUSIAAN DALAM AKSI KAMISAN YOGYAKARTA: STUDI ANALISIS SEMIOTIKA
ispublished: pub
subjects: 297.60
divisions: kom_penyi
full_text_status: restricted
keywords: Aksi Kamisan, Dakwah Sosial Nonverbal, Semiotika Charles Sanders
Peirce, Interaksionisme Simbolik, Tindakan Sosial, Ruang Publik, Hak Asasi Manusia
note: Dr. Muhammad Zamroni, S.Sos., M.Si.
abstract: Unresolved gross human rights violations in Indonesia have spawned various civil
society movements such as the Aksi Kamisan (Thursday Action) as a means of
demanding justice. Rather than relying on verbal communication, this movement
employs non-verbal symbols including silence, black clothing, black umbrellas, and
placards to convey its message to the public. These symbols serve not only as the
movement's identity but also embody values of social dakwah (advocacy/mission),
manifested through moral appeals, critiques of injustice, and the defense of
humanitarian values. This study aims to analyze the forms of non-verbal symbols
used in the Yogyakarta Aksi Kamisan and to uncover the meaning of this non-verbal
social advocacy as a visualization of humanitarian resistance. A qualitative
approach was employed, utilizing an interpretive paradigm and Charles Sanders
Peirce’s semiotic analysis method. Data were gathered through participant
observation, in-depth interviews with initiators, active participants, and members
of the public, as well as documentation of the Yogyakarta Aksi Kamisan events. The
semiotic analysis was conducted using Peirce’s triadic relationship comprising the
representamen, object, and interpretant. Furthermore, the analysis was deepened
through the application of George Herbert Mead’s Symbolic Interactionism, Max
Weber’s Social Action Theory, and Jürgen Habermas’s Public Sphere Theory.
Research findings indicate that nonverbal symbols in the Aksi Kamisan
(Thursday Action) construct a meaning of social dakwah (advocacy based on
religious values) through a process of collective interpretation. Based on a
Peircean semiotic analysis, silence is interpreted as moral criticism and peaceful
resistance against state impunity; black attire represents collective grief, solidarity,
and the struggle for justice; black umbrellas symbolize protection, moral
steadfastness, and consistency in the struggle; while posters serve as a medium for
raising public awareness, conveying messages of humanity and demands for the
resolution of human rights violation cases. These four symbols function as
nonverbal communication media that convey dakwah values through tangible
actions in the public sphere.
An analysis using George Herbert Mead’s theory of Symbolic
Interactionism reveals that the meaning of symbols is constructed through social
interaction between action participants and the public. These symbols are
understood through the process of the "mind," shape a collective identity (the
"self"), and gain social legitimacy within society. Max Weber’s perspective on
Social Action demonstrates that participation in the Aksi Kamisan (Thursday
Action) is dominated by value-rational action (wertrational), affective action
stemming from empathy for victims, and traditional action manifested through the
consistent holding of the event every Thursday to preserve collective memory.
Meanwhile, Jürgen Habermas’s theory of the Public Sphere shows that Aksi
Kamisan successfully utilizes public space specifically the Tugu Yogyakarta area
as an arena for civic communication to shape public opinion, peacefully convey
social criticism, and present a form of social dakwah (advocacy/mission) that
fosters collective awareness regarding the importance of justice, respect for human
rights, and humanitarian values.
This study concludes that Aksi Kamisan Yogyakarta constitutes a practice
of nonverbal social dakwah that employs visual symbols as a medium of
communication to uphold the principle of "enjoining good and forbidding evil"
(amar ma'ruf nahi munkar) through a peaceful humanitarian struggle. In this
context, dakwah is not realized through sermons or religious rhetoric, but rather
through symbolic actions that invite the public to cultivate moral awareness, strive
for justice, and reject impunity for human rights violations.
date: 2026-06-11
date_type: published
pages: 163
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS DAKWAH DAN KOMUNIKASI
thesis_type: masters
thesis_name: other
citation:   Mela Arza Nopiani, NIM.: 24202011002  (2026) MEMBONGKAR MAKNA DAKWAH SOSIAL NONVERBAL SEBAGAI VISUALISASI PERLAWANAN KEMANUSIAAN DALAM AKSI KAMISAN YOGYAKARTA: STUDI ANALISIS SEMIOTIKA.  Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/77793/1/24202011002_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/77793/2/24202011002_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf