%0 Thesis
%9 Skripsi
%A Fawwiz Ulinnuha Tasnim, NIM.: 22102010048
%B FAKULTAS DAKWAH DAN KOMUNIKASI
%D 2026
%F digilib:77804
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Instagram, Muslimah Modern, Modernitas, Semiotika  Roland Barthes, Wardah Youth Ambassador
%P 139
%T REPRESENTASI KOMUNITAS MUSLIMAH MODERN DALAM AKUN INSTAGRAM @WARDAHYOUTHAMBASSADOR
%U https://digilib.uin-suka.ac.id/id/eprint/77804/
%X This study examines the representation of the modern Muslim woman  community in the Instagram account @Wardahyouthambassador, viewing social  media as a space for the production of meaning and identity for Muslim women in  Indonesia through the construction of symbols of modernity and religiosity in its  visual and narrative content. Using a qualitative approach with Roland Barthes'  semiotic analysis method (denotation, connotation, myth) on ten posts from July to  December 2025, this study focuses on three indicators of modern Muslim women's  characteristics according to Pamungkas, namely Modesty and Sanctity, Sanctity  and Mobility, and Beauty and Modesty, which are linked to Stuart Hall's  Representation Theory through a constructionist approach. The results show that  all three categories appear simultaneously with differing degrees of dominance:  Modesty and Sanctity is present across all posts as the foundation of identity  through the consistent use of hijab and pastel-colored clothing, Sanctity and  Mobility is represented through educational activities, self-development, sports,  and social action that portray Muslim women as active in the public sphere without  relinquishing Islamic values, while Beauty and Modesty emerges as the most  dominant category, in which beauty is constructed as part of self-actualization  aligned with Islamic values, so that overall the account functions as a space for  meaning production that builds an image of the modern Muslim woman as one who  is able to combine religiosity, beauty, productivity, and social mobility  simultaneously.
%Z Dian Eka Permanasari, S.Ds., M.A.