Institutional Repository UIN Sunan Kalijaga YogyakartaExpressing Four Humour Techniques in Gus Miftah's Dakwahtainment Activities on YouTube-Akhmad Nasirauthor-Iswandi Syahputraauthor-Hamdan DaulayauthorStudies on humor in dakwahtainment have largely focused on its rhetorical function in attracting audiences or explaining laughter through the perspectives of Superiority Theory, Incongruity Theory, and Benign Violation Theory. These perspectives, however, have paid limited attention to how humor is constructed as a communication strategy within contemporary digital preaching. This study aims to examine the forms of humor employed by Gus Miftah and to explain the mechanisms through which such humor is constructed using Arthur Asa Berger's humor techniques framework. The study adopted a qualitative approach using a qualitative content analysis design. The data consisted of seven YouTube sermons delivered by Gus Miftah, which were purposively selected based on the intensity of humorous content, the diversity of preaching themes, and the representation of his communication style. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, while interpretation was guided by Arthur Asa Berger's humor framework, which classifies humor into the dimensions of logic, identity, language, and action. The findings reveal four dominant forms of humor: fictional storytelling in preaching, laughable misfortune, surprising twists, and joking through swearing. These forms demonstrate that humor is constructed through the combination of multiple communication techniques that manage audience expectations, foster social closeness, and sustain audience engagement in the delivery of religious messages. This study contributes to the literature on dakwahtainment by repositioning humor not merely as a rhetorical style or a trigger of laughter, but as a systematically constructed communication strategy within contemporary digital preaching.297.6 Dakwah dan Penyiaran Islam2026-05UIN Kiai Ageng Muhammad Besari PonorogoArticle

For work being deposited by its own author: In self-archiving this collection of files and associated bibliographic metadata, I grant Institutional Repository UIN Sunan Kalijaga Yogyakarta the right to store them and to make them permanently available publicly for free on-line. I declare that this material is my own intellectual property and I understand that Institutional Repository UIN Sunan Kalijaga Yogyakarta does not assume any responsibility if there is any breach of copyright in distributing these files or metadata. (All authors are urged to prominently assert their copyright on the title page of their work.)

For work being deposited by someone other than its author: I hereby declare that the collection of files and associated bibliographic metadata that I am archiving at Institutional Repository UIN Sunan Kalijaga Yogyakarta) is in the public domain. If this is not the case, I accept full responsibility for any breach of copyright that distributing these files or metadata may entail.

Clicking on the deposit button indicates your agreement to these terms.