eprintid: 77840
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/78/40
datestamp: 2026-08-13 07:42:41
lastmod: 2026-08-13 07:42:41
status_changed: 2026-08-13 07:42:41
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Abinas Maulana, NIM.: 21107030134
title: ANALISIS RESEPSI GEN-Z TERHADAP GAYA KOMUNIKASI AKUN INSTAGRAM SEBAGAI MEDIA INFORMASI  (STUDI PADA FOLLOWERS @Folkative)
ispublished: pub
subjects: 302.23
divisions: jur_ikom
full_text_status: restricted
keywords: Gaya Komunikasi, Media Informasi, Instagram, Gen-Z
note: Maya Sandra Rosita Dewi, S.Sos., M.I.Kom.
abstract: The rapid development of social media has transformed the way people access and consume information, particularly among Gen-Z, who increasingly rely on instagram as an alternative source of information. One of the most prominent accounts is @folkative, which is recognized for its distinctive communication style characterized by concise messages, visually engaging content, and language that resonates with young audiences. This study aims to analyze Gen-Z's reception of the communication style employed by the Instagram account @folkative as an information medium. This study adopted a qualitative approach using Stuart Hall's reception analysis framework. Data were collected through observation, in depth interviews with four Gen-Z followers of @folkative and one triangulation informant, as well as documentation. The data were analyzed using Stuart Hall's reception theory, with Tubbs and Moss's communication style framework serving as the analytical indicators, including controlling, equalitarian, structuring, dynamic, relinquishing, and withdrawal communication styles. The findings reveal that Structuring Style and Dynamic Style were the most dominant communication styles perceived by the participants, while Withdrawal Style was not identified significantly. Although the participants perceived @folkative's communication style as informative, engaging, and easy to understand, they did not accept the information uncritically. Instead, they actively interpreted and verified the messages based on their personal experiences, needs, and perspectives. Therefore, it can be concluded that Gen-Z's reception of @folkative's communication style is predominantly positioned within Negotiated Reading, indicating that audiences actively negotiate the meaning of media messages rather than merely accepting or rejecting them.
date: 2026-07-07
date_type: published
pages: 117
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Abinas Maulana, NIM.: 21107030134  (2026) ANALISIS RESEPSI GEN-Z TERHADAP GAYA KOMUNIKASI AKUN INSTAGRAM SEBAGAI MEDIA INFORMASI (STUDI PADA FOLLOWERS @Folkative).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/77840/1/21107030134_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/77840/2/21107030134_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf