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ANALISIS PENGGUNAAN FITUR METODE PEMBAYARAN BANK SYARIAH PADA TRANSAKSI TIKTOK SHOP MENGGUNAKAN MODEL UTAUT2 (STUDI PADA MAHASISWA PERBANKAN SYARIAH YOGYAKARTA)
This study aims to analyze the factors influencing the behavioral intention and use behavior of Islamic Banking students in Yogyakarta in using Islamic bank payment methods on TikTok Shop based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model. This study employed a quantitative approach involving 190 respondents and analyzed the data using SmartPLS 4.0. The results indicate that performance expectancy, facilitating conditions, and price value positively influence behavioral intention, while effort expectancy, social influence, hedonic motivation, and habit do not support the proposed hypotheses. Furthermore, behavioral intention positively influences use behavior, whereas facilitating conditions and habit do not support use behavior.
FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
ANALISIS PENGGUNAAN FITUR METODE PEMBAYARAN BANK SYARIAH PADA TRANSAKSI TIKTOK SHOP MENGGUNAKAN MODEL UTAUT2 (STUDI PADA MAHASISWA PERBANKAN SYARIAH YOGYAKARTA) (Text)
ANALISIS PENGGUNAAN FITUR METODE PEMBAYARAN BANK SYARIAH PADA TRANSAKSI TIKTOK SHOP MENGGUNAKAN MODEL UTAUT2 (STUDI PADA MAHASISWA PERBANKAN SYARIAH YOGYAKARTA) (Other)
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