relation: https://digilib.uin-suka.ac.id/id/eprint/77887/
title: NIAT GEN Z MENGGUNAKAN PRODUK TABUNGAN IB HIJRAH BANK MUAMALAT INDONESIA DENGAN PENDEKATAN ATTITUDE-SOCIAL INFLUENCE-SELF EFFICACY (ASE) MODEL
creator: Zanuba Faza Alya, NIM.: 22108020118
subject: 332.1 Banks/Bank, Perbankan
description: This study aims to examine the influence of attitude, social influence, and self-efficacy on generation Z's behavioral intention to use tabungan iB Hijrah of Bank Muamalat Indonesia in the Special Region of Yogyakarta by applying the ASE Model. This research employed a quantitative approach using primary data collected from 225 respondents through questionnaires with random sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The findings indicate that attitude, social influence, and self-efficacy have positive and significant effects on behavioral intention. The results confirm that the ASE Model effectively explains generation Z's intention to use Islamic banking products.
date: 2026-07-21
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/77887/1/22108020118_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/77887/2/22108020118_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Zanuba Faza Alya, NIM.: 22108020118  (2026) NIAT GEN Z MENGGUNAKAN PRODUK TABUNGAN IB HIJRAH BANK MUAMALAT INDONESIA DENGAN PENDEKATAN ATTITUDE-SOCIAL INFLUENCE-SELF EFFICACY (ASE) MODEL.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.