%0 Thesis
%9 Skripsi
%A Zanuba Faza Alya, NIM.: 22108020118
%B FAKULTAS EKONOMI DAN BISNIS ISLAM
%D 2026
%F digilib:77887
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K ASE Model, Attitude, Self-Efficacy, Social Influence, Behavioral Intention, Gen Z, Tabungan Ib Hijrah
%P 151
%T NIAT GEN Z MENGGUNAKAN PRODUK TABUNGAN IB HIJRAH BANK MUAMALAT INDONESIA DENGAN PENDEKATAN ATTITUDE-SOCIAL INFLUENCE-SELF EFFICACY (ASE) MODEL
%U https://digilib.uin-suka.ac.id/id/eprint/77887/
%X This study aims to examine the influence of attitude, social influence, and self-efficacy on generation Z's behavioral intention to use tabungan iB Hijrah of Bank Muamalat Indonesia in the Special Region of Yogyakarta by applying the ASE Model. This research employed a quantitative approach using primary data collected from 225 respondents through questionnaires with random sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The findings indicate that attitude, social influence, and self-efficacy have positive and significant effects on behavioral intention. The results confirm that the ASE Model effectively explains generation Z's intention to use Islamic banking products.
%Z Farid Hidayat S.H., M.S.I., CMA.