TY  - THES
N1  - Farid Hidayat S.H., M.S.I., CMA.
ID  - digilib77887
UR  - https://digilib.uin-suka.ac.id/id/eprint/77887/
A1  - Zanuba Faza Alya, NIM.: 22108020118
Y1  - 2026/07/21/
N2  - This study aims to examine the influence of attitude, social influence, and self-efficacy on generation Z's behavioral intention to use tabungan iB Hijrah of Bank Muamalat Indonesia in the Special Region of Yogyakarta by applying the ASE Model. This research employed a quantitative approach using primary data collected from 225 respondents through questionnaires with random sampling. Data were analyzed using Partial Least Squares?Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The findings indicate that attitude, social influence, and self-efficacy have positive and significant effects on behavioral intention. The results confirm that the ASE Model effectively explains generation Z's intention to use Islamic banking products.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - ASE Model
KW  -  Attitude
KW  -  Self-Efficacy
KW  -  Social Influence
KW  -  Behavioral Intention
KW  -  Gen Z
KW  -  Tabungan Ib Hijrah
M1  - skripsi
TI  - NIAT GEN Z MENGGUNAKAN PRODUK TABUNGAN IB HIJRAH BANK MUAMALAT INDONESIA DENGAN PENDEKATAN ATTITUDE-SOCIAL INFLUENCE-SELF EFFICACY (ASE) MODEL
AV  - restricted
EP  - 151
ER  -