eprintid: 77887 rev_number: 10 eprint_status: archive userid: 12460 dir: disk0/00/07/78/87 datestamp: 2026-08-28 04:04:23 lastmod: 2026-08-28 04:04:23 status_changed: 2026-08-28 04:04:23 type: thesis metadata_visibility: show contact_email: muh.khabib@uin-suka.ac.id creators_name: Zanuba Faza Alya, NIM.: 22108020118 title: NIAT GEN Z MENGGUNAKAN PRODUK TABUNGAN IB HIJRAH BANK MUAMALAT INDONESIA DENGAN PENDEKATAN ATTITUDE-SOCIAL INFLUENCE-SELF EFFICACY (ASE) MODEL ispublished: pub subjects: 332.1 divisions: jur_ps full_text_status: restricted keywords: ASE Model, Attitude, Self-Efficacy, Social Influence, Behavioral Intention, Gen Z, Tabungan Ib Hijrah note: Farid Hidayat S.H., M.S.I., CMA. abstract: This study aims to examine the influence of attitude, social influence, and self-efficacy on generation Z's behavioral intention to use tabungan iB Hijrah of Bank Muamalat Indonesia in the Special Region of Yogyakarta by applying the ASE Model. This research employed a quantitative approach using primary data collected from 225 respondents through questionnaires with random sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The findings indicate that attitude, social influence, and self-efficacy have positive and significant effects on behavioral intention. The results confirm that the ASE Model effectively explains generation Z's intention to use Islamic banking products. date: 2026-07-21 date_type: published pages: 151 institution: UIN SUNAN KALIJAGA YOGYAKARTA department: FAKULTAS EKONOMI DAN BISNIS ISLAM thesis_type: skripsi thesis_name: other citation: Zanuba Faza Alya, NIM.: 22108020118 (2026) NIAT GEN Z MENGGUNAKAN PRODUK TABUNGAN IB HIJRAH BANK MUAMALAT INDONESIA DENGAN PENDEKATAN ATTITUDE-SOCIAL INFLUENCE-SELF EFFICACY (ASE) MODEL. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA. document_url: https://digilib.uin-suka.ac.id/id/eprint/77887/1/22108020118_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf document_url: https://digilib.uin-suka.ac.id/id/eprint/77887/2/22108020118_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf