…
comment: The repository administrator has not yet configured an RDF license.
primary topic: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA

STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA
type: Thesis
type: Article
abstract: The development of social media as part of digital technology has transformed communication patterns and branding strategies in educational institutions, including Islamic boarding schools. However, not all institutions are able to manage social media strategically in order to build a strong and sustainable image. Therefore, this study aims to analyze the Instagram management strategy in building the branding of Komplek Madrasah Huffadh 1 at Al-Munawwir Krapyak Islamic Boarding School Yogyakarta, identify the forms of branding developed, and examine the impacts resulting from such management. This study employed a qualitative approach with a descriptive research design. The research was intended to understand the phenomenon of Instagram management strategies in building the branding of Komplek Madrasah Huffadh 1 at Al-Munawwir Krapyak Islamic Boarding School Yogyakarta. Data collection techniques included interviews, observations, and documentation involving informants consisting of media managers, administrators, and students. Data analysis was conducted through the stages of data reduction, data presentation, and conclusion drawing. The results of the study indicate that the social media management strategy was implemented through a combination of deliberate strategy and emergent strategy, while also referring to the stages of public relations management, namely fact finding, planning, action and communication, and evaluation. The branding developed reflects the institution’s identity as an authentic Qur’anic memorization institution based on a strong scholarly chain of transmission (sanad), while being presented in a modern and communicative manner with religious, authoritative, humanistic, and professional characteristics. The impacts generated include increased institutional visibility, strengthened public image and trust, as well as internal impacts on students in the form of increased motivation, easier access to information, and greater involvement in media …
date: 2026-05-22
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
has version: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
has published: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
has document: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Other)
subject: 297.77 Pendidikan Agama Islam (Sekolah Islam, Pondok Pesantren, TPA, TPQ)
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial

STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
type: Document
has file: 22104090044_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 22104090044_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU TARBIYAH DAN KEGURUAN, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 22104090044 Ahmad Uli Nuha
type: Person
given name: NIM.: 22104090044
family name: Ahmad Uli Nuha

STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Other)
type: Document
is version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
is volatile version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
islightbox thumbnail version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)

STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Other)
type: Document
is version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
is volatile version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
ispreview thumbnail version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)

STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Other)
type: Document
is version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
is volatile version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
ismedium thumbnail version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)

STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Other)
type: Document
is version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
is volatile version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
issmall thumbnail version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)

STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Other)
type: Document
is version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
is volatile version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
islightbox thumbnail version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
has file: lightbox.jpg
has part: lightbox.jpg

STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Other)
type: Document
is version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
is volatile version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
ispreview thumbnail version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
has file: preview.jpg
has part: preview.jpg

STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Other)
type: Document
is version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
is volatile version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
ismedium thumbnail version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
has file: medium.jpg
has part: medium.jpg

STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Other)
type: Document
is version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
is volatile version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
issmall thumbnail version of: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA (Text)
has file: small.jpg
has part: small.jpg

HTML Summary of #77916 STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA
format: text/html
primary topic: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA

297.77 Pendidikan Agama Islam (Sekolah Islam, Pondok Pesantren, TPA, TPQ)
type: Concept

302.231 Media Komunikasi, Media Massa, Media Sosial
type: Concept