eprintid: 77916
rev_number: 17
eprint_status: archive
userid: 12243
dir: disk0/00/07/79/16
datestamp: 2026-08-18 03:02:13
lastmod: 2026-08-18 03:02:13
status_changed: 2026-08-18 03:02:13
type: thesis
metadata_visibility: show
contact_email: muchti.nurhidaya@uin-suka.ac.id
creators_name: Ahmad Uli Nuha, NIM.: 22104090044
title: STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA
ispublished: pub
subjects: 297.77
subjects: 302.23
divisions: jur_kis2
full_text_status: restricted
keywords: Instagram; branding; Islamic Boarding School
note: Prof. Dr. Imam Machali, M.Pd.
abstract: The development of social media as part of digital technology has transformed communication patterns and branding strategies in educational institutions, including Islamic boarding schools. However, not all institutions are able to manage social media strategically in order to build a strong and sustainable image. Therefore, this study aims to analyze the Instagram management strategy in building the branding of Komplek Madrasah Huffadh 1 at Al-Munawwir Krapyak Islamic Boarding School Yogyakarta, identify the forms of branding developed, and examine the impacts resulting from such management.
This study employed a qualitative approach with a descriptive research design. The research was intended to understand the phenomenon of Instagram management strategies in building the branding of Komplek Madrasah Huffadh 1 at Al-Munawwir Krapyak Islamic Boarding School Yogyakarta. Data collection techniques included interviews, observations, and documentation involving informants consisting of media managers, administrators, and students. Data analysis was conducted through the stages of data reduction, data presentation, and conclusion drawing.
The results of the study indicate that the social media management strategy was implemented through a combination of deliberate strategy and emergent strategy, while also referring to the stages of public relations management, namely fact finding, planning, action and communication, and evaluation. The branding developed reflects the institution’s identity as an authentic Qur’anic memorization institution based on a strong scholarly chain of transmission (sanad), while being presented in a modern and communicative manner with religious, authoritative, humanistic, and professional characteristics. The impacts generated include increased institutional visibility, strengthened public image and trust, as well as internal impacts on students in the form of increased motivation, easier access to information, and greater involvement in media activities.
date: 2026-05-22
date_type: published
pages: 144
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU TARBIYAH DAN KEGURUAN
thesis_type: skripsi
thesis_name: other
citation:   Ahmad Uli Nuha, NIM.: 22104090044  (2026) STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRANDING: STUDI DI KOMPLEK MADRASAH HUFFADH 1 PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/77916/1/22104090044_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/77916/2/22104090044_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf