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bibo:abstract "This research is motivated by the use of omnichannel strategies by modern\r\nretailers, which has generated both pros and cons, particularly regarding the\r\neffectiveness of competition law, the dynamics of modern retail, and omnichannel\r\nintegration policies, which are no longer viewed simply as business innovations.\r\nThis study aims to analyze the potential market access barriers for traditional\r\nbusinesses in modern retail from the perspective of Law No. 5 of 1999 and the\r\nMaqāṣid al-Sharī'ah.\r\nThis research is qualitative, employing a descriptive-analytical empirical\r\njuridical approach and a sociological approach. Data collection methods included\r\ninterviews, observations of the features and services of modern retail applications\r\nin Indonesia, and documentation. Data analysis employed qualitative content\r\nanalysis techniques.\r\nThe results indicate that retail market share is above the dominant position\r\nthreshold as defined by Article 25 paragraph 2 of Law No. 5 of 1999. This situation\r\nindicates the potential for abuse of a dominant position, reinforcing structural\r\nbarriers in the form of disparities in capital, economies of scale, and technological\r\nmastery, significantly limiting market access for traditional businesses. According\r\nto the Maqāṣid al-Sharī'ah perspective Ibn Ashur, omnichannel integration\r\nconcentrated on dominant players creates collective harm due to the creation of\r\ninjustice and market distortion, even though the potential for partnerships still\r\nexists. This study concludes the need for stricter enforcement of competition law\r\nand the formulation of policies that focus on regulation, digital capacity, and the\r\noptimization of strategic partnerships to ensure the sustainability of traditional\r\nbusiness actors."^^xsd:string;
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